If you are thinking about starting a business, there is no doubt you have to consider many options.
At some point, while weighing your choices, you would have found yourself looking towards eCommerce.
We are going to look closely at a few of the reasons why eCommerce could be the most beneficial thing for a new business.
It’s Full Of Opportunity
There is a lot of misinformation floating around in regard to eCommerce and people seem to presume that it’s a bit of a one-trick pony.
The simple fact is that eCommerce covers a lot of ground and is showing why the industry is worth so much. In 2019 the projected sales amount is around 3.5 trillion US dollars, and the industry is seeing growth every single year.
Taking your business online is proving to be beneficial to even the most established businesses. There are also now opportunities to take almost any business model online.
Whether you deal with car rentals or order products from a gummy manufacturer, eCommerce is providing the best sales platform available for almost any product.
While over the past few years, high street retailers were starting to claw their way back at eCommerce, they have once again been left behind due to some of the fantastic innovations now available to eCommerce.
Overall with these types of innovations, you’ll increase the average order value and grow your business faster as a result.
The Ability To Automate
If there is one thing that sets eCommerce miles apart from the high street competitors, it’s the ability to automate so many of its tasks.
The high street business is bound by certain rules that it has to follow to survive. The beautiful thing about eCommerce is that these same rules don’t bind it. High street stores will always have to spend time with customers and take care of their questions and needs.
While this is still something that needs to be done with eCommerce, it can be automated with the introduction and use of artificial intelligence. Implementing AI systems such as chatbots are saving eCommerce businesses money and time every single day and allows them to concentrate their efforts elsewhere.
The main thing that sets eCommerce apart from a high street business is the ability to personalize a shopping experience for every customer.
A high street retailer cannot do this, and it is, in essence, impossible for them. This is something that has been perfected by the more substantial online marketplaces.
It has also seen vast amounts of success over the last few years. if you can incorporate this into your customer’s buying experience, your business is sure to soar.
The Future Is Bright
While some believed some years ago that eCommerce had seen its peak, these people were very wrong.
The eCommerce giant Amazon has over the years consistently questioned what it was that made people shop on the high street. Amazon has successfully managed to tackle many of these solutions, but they still lacked in one area until recently.
The area that Amazon struggled with was a delivery service, while they managed to implement Prime and its next-day delivery with brilliant success; this wasn’t exactly what amazon wanted to achieve.
Amazon realized that customers wanted items and wanted them quickly, so they have been working with drones and the Prime Air service. This service will allow them to deliver items in 30 minutes.
You may be asking why this is at all relevant to you. Well, Amazon is actually dealing with all the regulations and having laws changed that will eventually make it possible for all eCommerce companies to deliver via drone. With the addition of drone delivery to your eCommerce company, you are certainly a winner.
The Future Is Digital
Whether we like to admit it or not, the future is going to be digital, and the need for a brick-and-mortar environment is becoming less and less.
While there will always be a need for a warehouse and storage, having a storefront will not always be necessary, and this is becoming more obvious on a daily basis.
With the aid of augmented reality and advanced technology, consumers can now see the entirety of a product from the comfort of their own homes.
So, if you plan on starting a business or if you own a business that could do with a boost, maybe heading into eCommerce could be the answer required.
Are you thinking about adding eCommerce to your existing business?