Everything that you do for your business needs to have a solid plan of action. This includes a start and finish date, a set of clear goals, and ways to measure your success. This is true for your marketing campaigns as well. To have a successful marketing campaign, you need to have an amazing marketing strategy set in place for your business. Marketing is so much more than … [Read more...]

Is social media something of an anathema to you? Or perhaps you use it personally but cannot quite see how it could translate to being used to promote your business? Given that it is free to use and each platform has millions of active users daily, it is a marketing tool that you cannot afford to overlook. That is why today we are sharing with you a few tips around how to … [Read more...]

Living as a freelancer is a notoriously difficult way to work. You have to find your own jobs, will be reliant on your own ability to manage time and will have to deal with unhappy or awkward clients on a regular basis. All of this can lead to a lot of stress, and those working for themselves can easily end up missing out on crucial features of their business in the chaos. … [Read more...]

Search engine optimization (SEO) has been around for a long time, predating the dawn of Google. In fact, it is said that SEO launched the moment the first website was born back in 1991. That means that the practice of optimizing web pages has been around for over twenty years! Of course, SEO was still a wildly new concept in 1997, and back then, it was driven by … [Read more...]

So, you’re getting your business off the ground - or trying to. This isn’t the easiest task in the world, and sometimes it can feel like you’re trying to fly a plane. However, once your business has successfully taken off, it should be far smoother sailing to your goals. Let’s take a look at 5 things you should know as you attempt to get your business off the … [Read more...]

It seems like only yesterday that creating a business blog was THE new hot way to generate leads and conversions. As recently as last year, many companies began realizing the benefits that keywords, outbound links, and subtle advertising content could bring to profit margins. Already, though, it seems that a blog just isn’t enough to see you standing above the business … [Read more...]

Running a business requires you to take responsibility for every move that you make. The main aim of setting up a business is to gain profit through your output. Therefore, looking for ways that can help you attract more clients into your business for more profit is a constant goal. In this case, search engine optimization has been a key element for business elevation, … [Read more...]

Pretty much every business right now is based online to some extent. Some are fully e-commerce, and some simply have a website so people can understand the brand. No matter what the extent of your online presence, there are some disasters that you need to avoid. When you build a business online, you rely so heavily on the daily smooth running of proceedings. Depending on how … [Read more...]

The rise in popularity of 'the cloud' means businesses can grow faster than ever, with fewer restrictions, fewer overheads, and less need for hardware tying them down to a desktop computer in a static office. These days the bosses of companies, from a freelancer to a global corporation, can be working wherever they want - whether it's on-site, in the local coffee shop, or on … [Read more...]

When looking for candidates, mostly on sales-oriented departments, companies have been making it more of a requirement in the last decade that candidates are willing and available to travel. Traveling for business, in the fast-paced market we live in, can be both stressful and tiring. However, planning and going through some checks before leaving on a trip can make a world … [Read more...]