When you use banners for advertising, you only have a few seconds to catch attention. You want people to see what you wrote and entice them to buy your products. The problem is that not everyone pays attention to banners. Even if they do, there might be other banners nearby that could attract their attention too. Worse, some of them might be your direct competitors. These … [Read more...]

Small businesses don’t have the luxury of large training budgets. Because of this, they need training solutions that are both effective and affordable. Finding such a solution, however, is easier said than done.  If you go looking on the market for training systems today, you’ll come across “learning management system software.” You can think of LMS software as a kind of … [Read more...]

Like most people, you’ve probably played a few video games in your time. Data suggest that around two-fifths of Americans spend more than three hours per week playing video games of some sort, mainly on their mobile devices. Games are fun, addictive, and give people a dopamine hit when they win. It’s only relatively recently, though, the marketers have twigged that gaming is … [Read more...]

Most businesses these days will have amassed a large amount of data, whether that is in the form of customer accounts, sales data, orders, financial transactions or employee details. There is a large amount of sensitive information involved in any business, and with the implications of a data breach being far more reaching than just the company; it becomes vital for all … [Read more...]

Want to connect to your customers through their smartphones? Building an app is a great way to do this – by encouraging customers to download this app, they will constantly be reminded of your brand whenever they look at their phone. Unfortunately, building an app can be expensive. There are however ways of cutting the cost to make it more affordable. Here are just a few … [Read more...]

The average person clicks their mouse approximately 5,000 times per day. The action doesn’t require a lot of effort – you won’t burn more than seven calories in an entire day – but it can have dramatic consequences. Unfortunately, because a click takes less than a second, it often happens without you registering it. The problem with technology is that we’ve been working with … [Read more...]

When you’re a small business, a new business, or an entrepreneur, you’ll know just how important it is to get your business seen and heard. Yet, it’s not always the easiest thing in the world to do! In fact, when you’re brand new to the business, you may even find that it’s incredibly hard for you to be able to actually work out what to do. Nevertheless, you’ll want to try … [Read more...]

Branding, branding, branding. People talk about it all the time, but what really is it and why is it so important. You actually only have to look at companies like Coca Cola to see how important branding is and take note and learn lessons from them to get it right for you. A product like Coca-cola is such an excellent example because it's so recognizable, yet all it is is a … [Read more...]

If you are a regular PC user, there may be cases where you accidentally send files to the Recycle Bin (or Trash for Mac users). Fortunately, you can open the trash folder to find and restore deleted files so that they resume their place on the hard drive. The problem occurs after you empty the trash and you need to immediately delete these files. Most people in this … [Read more...]

Starting your own business is easier today than it has been before. This is especially true when launching an online venture. After all, since you don’t need to pay for an office or retail space, your overheads will be significantly lower. That being said, you aren’t going to be able to start and maintain your small company for nothing. There are still quite a few … [Read more...]