If you want to get quick and effective results with your online marketing strategy, Google AdWords can get you going. Despite the amazing earning potential that this strategy offers, it is quite tricky when it comes to running a campaign successfully. A lot of businesses, in fact, end up wasting money with AdWords, just because they fail to take the right approach. You can … [Read more...]

For many of us, Lifestyles of the Rich and Famous was a frivolous television show we watched with our parents. For the new generation, fame and fortune are something to aspire to, often as quickly as possible. The rise of popular video-sharing site, YouTube, offered a unique opportunity for people looking for notoriety. Users create videos on a multitude of topics and in … [Read more...]

It does not matter what type of business you run - whether it is a small retail store or a nationwide financial company - you need to know a bit about SEO. Even if you enlist the help of a professional, which is very much recommended, it is good to know the basics of SEO so you can understand what your money is being put into. With that being said, in this post, we are … [Read more...]

Over the past few years, freelance writing has risen to become one of the most sorted after jobs around the world. Much of this can be attributed to the flexibility freelance writing brings to the table. For those looking to land a freelance writing job in 2020, here are tips to help you achieve your dream.   Get the necessities Before you set up about landing … [Read more...]

Whether or not you consider yourself to be a “professional” writer, there are times when you need to put some type of communication into words. Whether it’s an email to a client, a report for your colleagues, a newsletter to your customers, or an article for your website. But it’s not always easy to get your message across and communicate in a clear and concise way. The … [Read more...]

Everything that you do for your business needs to have a solid plan of action. This includes a start and finish date, a set of clear goals, and ways to measure your success. This is true for your marketing campaigns as well. To have a successful marketing campaign, you need to have an amazing marketing strategy set in place for your business. Marketing is so much more than … [Read more...]

Is social media something of an anathema to you? Or perhaps you use it personally but cannot quite see how it could translate to being used to promote your business? Given that it is free to use and each platform has millions of active users daily, it is a marketing tool that you cannot afford to overlook. That is why today we are sharing with you a few tips around how to … [Read more...]

Living as a freelancer is a notoriously difficult way to work. You have to find your own jobs, will be reliant on your own ability to manage time and will have to deal with unhappy or awkward clients on a regular basis. All of this can lead to a lot of stress, and those working for themselves can easily end up missing out on crucial features of their business in the chaos. … [Read more...]

Search engine optimization (SEO) has been around for a long time, predating the dawn of Google. In fact, it is said that SEO launched the moment the first website was born back in 1991. That means that the practice of optimizing web pages has been around for over twenty years! Of course, SEO was still a wildly new concept in 1997, and back then, it was driven by … [Read more...]

So, you’re getting your business off the ground - or trying to. This isn’t the easiest task in the world, and sometimes it can feel like you’re trying to fly a plane. However, once your business has successfully taken off, it should be far smoother sailing to your goals. Let’s take a look at 5 things you should know as you attempt to get your business off the … [Read more...]