Many companies make the mistake of focusing on hits rather than leads. At the end of the day, it doesn’t really matter how many people are visiting your company website if none of these visitors are then converting into customers. Here are some ways in which you can focus your marketing in order to attract the right kind of visitors and then persuade them to buy into your … [Read more...]

Searching for the things you want to buy is like driving through a snowstorm. Glaring pages leap out of your screen, but they all look the same. And you don’t like the look of any of them. Don’t be part of the blizzard – Make your e-commerce store standout like someone in a high-vis reflective orange jacket on a glacier.   Search Traffic You have managed to secure … [Read more...]

As an entrepreneur, you must know that running up a business means going where the customers are. And when we say a vast array of customers, it entails building an effective online presence. Remember that whatever your business is, you need to enter the online world for you to be successful. When you’re visible virtually, more clients and customers can easily find you. But … [Read more...]

Compared to the other tools and methods being used for marketing nowadays, social media hasn’t been on the scene for very long at all. Facebook, for example, was founded in 2004, but now boasts a team of over 25,000 employees, along with more than 2 billion active users hitting the site each month. This wave of popularity doesn’t stop with Facebook, though, with Instagram … [Read more...]

Blogging can be a fantastic hobby or a wonderful career. It’s a brilliant way to meet new people, to learn new skills, to find your voice as a writer and to carve out a little bit of the internet for yourself. Blogging can be a way into other opportunities and can lead to work in a variety of fields including writing, cooking, and photography, but it can also make money in … [Read more...]

Email marketing has been one of the most powerful forms of marketing over the past decade or so. However, it is also a form of marketing that is very easy for people to get wrong. After all, the last thing you want is for your emails to end up in the trash before the recipient has even opened them. This can easily happen if you do not construct your emails with care. … [Read more...]

  Running a website for your business is essential otherwise people won't have that platform to seek you out and learn all there is to know about you and your business. A website can be there simply to give people more information about what you do, or it can be your very own online store so that you can sell all of your products or services on there. It can be a … [Read more...]

When it comes to running a successful website, there’s a lot more than meets the eye. While your main goal is to get the readership that you desire, whether it be for your business or it’s a personal blog, it’s important to make sure that all of the other factors of your website are on point so that not only do you get the traffic you want, but you get returning visitors too. … [Read more...]

Taking your business into the online world allows you to find new markets and customers all across the globe, but it also exposes your enterprise to new reputational and financial risks. Understanding the source of these potential threats and how to mitigate them can go a long way towards ensuring your online experience is a positive one.   Protect Your … [Read more...]

Your company's online reputation can make or break its future. Not only do you need to maintain a positive brand value, but you need to instill trust and show current and potential customers, vendors and business associates that you’re reliable. Here's why it matters. Ninety-seven percent of consumers search for local businesses online, and seven out of 10 customers trust a … [Read more...]