Search Engine Optimization for Beginners: How Advanced Digital Marketing Will Work for You
I want to keep things simple and introduce the new language of digital marketing, for your better understanding and benefit.
Often, one word can have multiple vague meanings, or many words define the same thing. Over the next few minutes, let’s get a foundational vocabulary to build on.
What is search engine optimization (SEO)?
In the simplest terms, it is a signal flare to get the attention of artificial intelligence (AI). Big search engines such as Google, Bing, and DuckDuckGo use AI to comb the entire internet for the word combination you typed.
They filter your keywords into millions of results in fractions of a second. AI is learning directions to each result or site mapping.
What would take you a lifetime, for one search, is done in a moment. AI studies the activity and traffic for every keyword combination for future reference.
Search engine management updates their AI 600 times a month. This process of high-speed continual improvement produces measurable results detailing traffic of all target and non-target demographics.
How can SEO help me and my business?
If you are anything like me, when you get your search results, you immediately scroll past the sponsored results. Those are paid advertisements and we know it.
The next three to five are worth looking into. An SEO agency like King Kong will have cost-effective options to target your online marketing dollars, increase your site visibility, and promote your brand credibility to reach those top positions.
How will they do that?
They will gather all keyword data associated with your products and services. They will use AI to search competitors, audience traffic, and feedback to make your brand more attractive. As your landing page gathers more cross-links from searches, the AI starts to see your flare on its site map more often.
Organic results are from people choosing to click, not following paid ads. When you make yourself easier to find, and your landing page easy to use, customers have a better experience. No one wants to go down a rabbit hole of searching. We want quick and accurate results.
An SEO agency’s job is to deliver your business as a quick and accurate result. When more people click, AI will see your flare burn brighter, and send more people your way.
Burn bright enough and you will be the number one recommended result because AI can’t take its eyes off of you. How you satisfy those customers is in your hands alone. SEO only sends them to you.
