Taking your business into the online world allows you to find new markets and customers all across the globe, but it also exposes your enterprise to new reputational and financial risks. Understanding the source of these potential threats and how to mitigate them can go a long way towards ensuring your online experience is a positive one.   Protect Your … [Read more...]

Your company's online reputation can make or break its future. Not only do you need to maintain a positive brand value, but you need to instill trust and show current and potential customers, vendors and business associates that you’re reliable. Here's why it matters. Ninety-seven percent of consumers search for local businesses online, and seven out of 10 customers trust a … [Read more...]

If you don't know what your bounce rate is your business may be in trouble. The reason for this is because it is the number of visits you get to your site, that then navigate away after seeing your landing page. What it translates to is how many people saw your landing page and instead of carrying on to make a valued action like purchasing or providing contact details, just … [Read more...]

Purchasing is product via online shopping especially from Amazon has always been easy. It is easy and convenient to order a product and get it delivered on time.    Also, if there is an issue with the product one has bought one can simply return it and ask for a replacement or a refund without having to face any issues about the same. Sometimes it is also seen that the … [Read more...]

A lot of office workers struggle with the difficulties of a stressful environment. Between internal politics with ambitious and sometimes aggressive colleagues and the impossible deadlines set by a micromanager, it’s easy to see why more and more Millennials have decided to ditch the office space to embrace the potential of the freelancing life. However, if you’ve been … [Read more...]

Over the last few years, the internet has caused a lot of change in the way that businesses operate. Unlike those in the past, modern companies have the power to reach out to millions of people, advertise without cost, and generate a user base before they even start working. This revolution hasn’t just impact employers, though, and the people working for them are also … [Read more...]

Logistics is one of the most overlooked aspects of running a business. It’s also completely necessary to conducting eCommerce. You can’t effectively sell goods online if you don’t have a way to get them to customers. There are several factors to consider when formulating your logistics strategy. Here are a few things all eCommerce vendors ought to know about … [Read more...]

Many people make money from their website, whether it’s used as part of a fully-fledged business, or a side-hustle, such as running a blog with advertising or subscription revenue. Still, to make as much money as possible, the visitor experience is paramount. There may be issues within your website that are costing you both money and visitors, and we will look at some of … [Read more...]

For a lot of people, starting an online e-commerce business seems like a pretty simple way to become one’s own boss and start earning money on one’s own terms. However, although it's possible to make a good living selling online, it is nowhere near as simple as so many people think. If you’re thinking about starting your own e-commerce company, here are a few things that … [Read more...]

Small business can learn a lot about successful e-commerce from the bigger player in the game. After all, it is they that have the largest turnovers and so you would expect them to be on top of things as far as e-commerce is concerned. With that in mind, read on to find out about the strategies that large online companies use that can be easily adapted to your SMEs to … [Read more...]