Online Business

Consumer behaviors and expectations have changed over the years as technology has advanced. People now expect to find information in a few seconds after searching for it on their phones or computers. This also applies to businesses. The number of people who use the internet to search for businesses and services has grown and this is why having an online presence is so … [Read more...] about Why Every Small Business Needs a Website

The use of mobile devices has risen hugely in recent years, and many people now use them much more than desktop computers. Phones and tablets are often the devices of choice when shopping online, whether people are searching for physical products, digital downloads, or services that they need. If you're selling anything online, you need to pay attention to the number of … [Read more...] about 6 Ways to Increase Your Mobile Sales with These Tips

There are a lot of misconceptions about outsourcing services. Some people think that it's only for big businesses, or that it's too expensive. Others believe you have to outsource everything or can't trust someone else to do your work. In reality, outsourcing can be an excellent option for any business - big or small, cheap or expensive. And there are plenty of trustworthy … [Read more...] about Debunking 7 Common Misconceptions About Outsourcing Services

Podcasting is a great way to get your message out to the world. It's an easy and cost-effective way to reach new audiences, build relationships and increase brand awareness. While this is fantastic, there can be a lot to think about when getting your feet wet with podcasting. These are some helpful tips that can help business owners not only improve their podcast but help … [Read more...] about 10 Podcasting Tips for Business Owners

It's a primary function of SEO to boost business these days because you can use it to your advantage in search engines. Here are some of the common ways you can use modern SEO. 1. Offer SEO as a Service You might be well-versed in SEO and all its practices. But you couldn't possibly handle a large volume of clients given the amount of time and resources that go into an SEO … [Read more...] about 5 Ways of Using SEO to Boost Business and Engagement

Social media has completely changed the way businesses interact with their customers. Companies have everything from Instagram accounts and Facebook pages to Twitter feeds, along with YouTube channels and Pinterest boards. These platforms make it possible for customers to interact with brands on several levels. Social media gives customers a voice, from offering product … [Read more...] about 8 Tips for Engaging Your Social Media Audience

With technology becoming a significant element of business operations, every organization requires software solutions for some purpose. Alternatively, they may develop apps for clients as a part of their service offerings. Whichever way to work on a software project, development can be challenging. It gets even more daunting for startups running on shoestring budgets. … [Read more...] about 5 Startup Software Development Best Practices You Can Rely On

Photographers have an array of channels that they can use to showcase their beautiful captures. The digital age has brought us Instagram and Flickr. Today, the newest channel to add to your arsenal is Google+, a social media platform from Google that seeks to emulate other popular channels. Google+ not only gives photographers a new channel but also changes the … [Read more...] about Social Media for Photographers: Google+ on Spotlight

There are many reasons why a business may object to having a website. “I have enough business walking through my door” or “websites are too expensive” are some of the most common excuses. However, the internet alone boasts over 5 billion users worldwide and is only growing year on year. This is a huge opportunity that you are missing out on if you do not have a … [Read more...] about 4 Top Reasons Why Your Business Needs a Website

If you are running a software as a service, a (SaaS)-based business, one of your biggest challenges is customer churn. In recent times, 30% of SaaS businesses have reported increasing churn rates over the past two years. Fortunately, there are smart strategies that you can adopt to lower these churn rates and ensure that your business grows successfully. Customer Success … [Read more...] about 5 Proven Customer Success Tips To Grow Your SaaS Business