Running a website for your business is essential otherwise people won't have that platform to seek you out and learn all there is to know about you and your business. A website can be there simply to give people more information about what you do, or it can be your very own online store so that you can sell all of your products or services on there. It can be a … [Read more...]

When it comes to running a successful website, there’s a lot more than meets the eye. While your main goal is to get the readership that you desire, whether it be for your business or it’s a personal blog, it’s important to make sure that all of the other factors of your website are on point so that not only do you get the traffic you want, but you get returning visitors too. … [Read more...]

Taking your business into the online world allows you to find new markets and customers all across the globe, but it also exposes your enterprise to new reputational and financial risks. Understanding the source of these potential threats and how to mitigate them can go a long way towards ensuring your online experience is a positive one.   Protect Your … [Read more...]

Your company's online reputation can make or break its future. Not only do you need to maintain a positive brand value, but you need to instill trust and show current and potential customers, vendors and business associates that you’re reliable. Here's why it matters. Ninety-seven percent of consumers search for local businesses online, and seven out of 10 customers trust a … [Read more...]

If you don't know what your bounce rate is your business may be in trouble. The reason for this is because it is the number of visits you get to your site, that then navigate away after seeing your landing page. What it translates to is how many people saw your landing page and instead of carrying on to make a valued action like purchasing or providing contact details, just … [Read more...]

Purchasing is product via online shopping especially from Amazon has always been easy. It is easy and convenient to order a product and get it delivered on time.    Also, if there is an issue with the product one has bought one can simply return it and ask for a replacement or a refund without having to face any issues about the same. Sometimes it is also seen that the … [Read more...]

A lot of office workers struggle with the difficulties of a stressful environment. Between internal politics with ambitious and sometimes aggressive colleagues and the impossible deadlines set by a micromanager, it’s easy to see why more and more Millennials have decided to ditch the office space to embrace the potential of the freelancing life. However, if you’ve been … [Read more...]

Over the last few years, the internet has caused a lot of change in the way that businesses operate. Unlike those in the past, modern companies have the power to reach out to millions of people, advertise without cost, and generate a user base before they even start working. This revolution hasn’t just impact employers, though, and the people working for them are also … [Read more...]

Logistics is one of the most overlooked aspects of running a business. It’s also completely necessary to conducting eCommerce. You can’t effectively sell goods online if you don’t have a way to get them to customers. There are several factors to consider when formulating your logistics strategy. Here are a few things all eCommerce vendors ought to know about … [Read more...]

Many people make money from their website, whether it’s used as part of a fully-fledged business, or a side-hustle, such as running a blog with advertising or subscription revenue. Still, to make as much money as possible, the visitor experience is paramount. There may be issues within your website that are costing you both money and visitors, and we will look at some of … [Read more...]