If you are a small start-up business, you are likely to not have wads and wads of cash readily available to spend on marketing, especially in the early days of your business. But that doesn’t mean that you shouldn’t make an effort or be ready to use some of the tools that are out there and that are effective. Before we had the Internet, small businesses will have only had a … [Read more...]

So many small business owners make the mistake of thinking that only larger companies are prone to cybersecurity threats. Sure, a lot of hackers will go for major corporations - either because they feel there’s more opportunity for profit there or for the sake of simply taking down a major company. But that’s not to say smaller businesses aren’t a threat. In fact, many … [Read more...]

The internet has been a revolution for business and not just online businesses but for offline too. It is not only thanks to people being able to buy things online that has changed the way we do business but thanks to the internet there are more and more ways to start a business, help a business, run a business and grow a business. The internet has allowed customers to … [Read more...]

Links are a very important part of SEO and creep into most digital marketing campaigns. Having an effective link building strategy in place can benefit you by increasing the organic traffic to your website. Once you become the owner of many credible backlinks attributed to high domain authority sites, blogging platforms, and other industry-specific resources, you can be … [Read more...]

Online content is an essential part of any brand or business. Compelling content will not only increase traffic to your site but help keep subscribers for the long haul. Read on to learn five qualities found in online content that keeps readers coming back for more.   #1 It has a Target Audience and Focuses on Them It's pretty simple: if you don't know who you are … [Read more...]

Imagine when you have a full-time employee and the person you hired to do a specific task isn't responsible enough. This person can't keep up with the demand, and the results are always problematic. However, the person you hired is warm and friendly. You have also got to know this employee since you treat everyone at work as a family. Would you have the courage to fire this … [Read more...]

Live streaming is becoming more than a convenience for businesses that want to chat with personnel or clients from around the world. Indeed, entrepreneurs have found that live streams are changing the way that products and services are marketed. These are five ways that using live video interactive streaming in a business marketing campaign can improve sales and the … [Read more...]

Customer communication is getting easier, and at the same time, more complicated. It’s now easier than ever to keep up with customers via a whole host of digital means. But choosing the appropriate tools, and streamlining the process, can be tough. Whether you’re catching up with clients or dealing with thousands of customer calls, here are the things you need to … [Read more...]

Only about 25% of business owners say that they have a proactive approach to applying digital measures, based on a survey conducted by IMD and Cisco. A portion of business owners still hesitates about digital growth over fears about compromising company and client data. However, the longer your business shies away from going digital, your business suffers. On this vein, … [Read more...]

In a world of public marketing campaigns, newspaper adverts and national T.V. ‘prime-time fillers’, it can seem like a small business will fail straight away or has very few options available when it comes to advertising. The truth is that for small businesses, marketing doesn’t have to be super expensive to be effective or profitable. In fact, there are many ways to put … [Read more...]