Marketing managers are always pushing the boundaries of technology and using the most up-to-date tools to reach customers.
Social media, for example, was quickly picked up on and it is now one of the most essential marketing tools there is.
So, it’s no surprise that the marketing world is already heavily invested in artificial intelligence and some of the amazing benefits it can bring.
This technology is only in its early stages and in the years to come, it’s likely that it will play a bigger and bigger role in digital marketing.
These are some of the ways that artificial intelligence is already transforming the digital marketing landscape.
The Rise Of Voice Search
Artificial intelligence is already in our homes in the form of voice assistants. These personal assistants will set reminders, search information, play music, and control a whole host of smart devices for us.
They have learned to recognize our voices and provide a personalized service, and that tech is only going to get more advanced as time goes on. As a result, more people will start adopting them and voice search will begin to take over the standard search. This poses a challenge and if you run a digital marketing agency, you need to start thinking about how voice search will change your strategy right now.
The way that people conduct searches differs and they tend to use longer, fully-formed sentences. Your keyword strategy needs to change to adapt to this difference. You will also need to change your content marketing strategy to align with the way that voice assistants present results.
They will usually read the first few lines before asking whether the user wants to hear more. So, packing that first line with information and making it engaging is key.
Changes To SEO
SEO is so important for all businesses because you will struggle to find new leads if you can’t generate a lot of organic traffic. But artificial intelligence will change the way that SEO works as the bots that crawl websites become more intelligent.
With more complex bots crawling your site, it becomes more important than ever to focus on the architecture of the site and make sure that the pages are arranged in the right way.
More advanced AI will also be able to understand the content better, so producing high-quality, informative content will continue to be the most important aspect of SEO.
Improved Data Processing
Businesses already collect a huge amount of data about their customers and this information is used to drive marketing decisions. However, there are often issues with analyzing huge quantities of data and drawing useful conclusions from them.
This problem will grow as the amount of data we share increases, but artificial intelligence is also getting better at managing that data. As time goes by, digital marketing will be entirely built around data insights and anybody that is not leveraging massive amounts of detailed customer data will soon fall behind.
Artificial intelligence is only in its infancy, but it is already transforming the digital marketing landscape. Only time will tell what the true impact will be.