Social media is hard to avoid these days. Everyone is on there, from world leaders to the old lady who lives two doors down from you.
With a growing user base that runs into the billions, it is so easy to see why businesses invest so much time, effort, and money into getting the right social media presence.
If your business is not using social media to attract new customers, then it is missing out.
#1 Set Yourself A Strategy
Firstly, you will need to work out what you want to achieve from creating your social media presence. You can undoubtedly attract lots of potential new customers. You could use your profile to generate sales of a product or a service.
Whatever you want to achieve, you need to set yourself clear goals and work out a plan for trying to make them.
#2 Have Someone Run Your Social Media For You
You may want to hire an in-house specialist to come in and work closely with you to develop a strong presence.
Alternatively, it may be more cost-effective to outsource the work to any number of excellent advertising agencies.
Shop around before you commit to the first agency that you find, as they may offer a different level of skill and experience.
#3 Post Often
You will need to have an active social media account if you want to attract the customers. Having a dormant account that hasn’t posted in a very long time will potentially cause your customers to think that you are going under, or that you don’t look after your own interests.
Each time you post something, you will have the opportunity to build your network. You should look at creating posts that can be shared, or will attract your followers to interact with the post.
This will help to extend your posts reach, as it will then show up in additional newsfeeds and will hopefully generate you more followers.
#4 Know When To Post
You may well find that you will get the best levels of interaction with your posts if you schedule them to go live at a certain time.
Using analytic tools, you can see what the reach of a post is, and from that you can see how effective it is. When you are first starting out, try and complete comparisons on the times of your posts against the level of engagement that it gets.
#5 Engage With Your Followers
If someone comments on anything that you post, try and engage with it. You may want to drop a short reply, answer any questions, or even just like their comment.
Creating a human touch to your profile will help bring more followers into you.
#6 Know Your Followers
When it comes to targeted advertising on social media, you will need to know what your target demographic is.
One of the best things about social media is the fact that you can easily find this out because each profile holds a considerable amount of information.
What are you doing to build your businesses social media presences?