If you run a business, are a marketer, or are an influencer, you will know how crucial it is to drive traffic to your website.
Your website is often the first thing a customer experiences when coming into contact with your business, so it is absolutely essential that it is made as accessible as possible to all potential customers.
Despite all the information out there on how to get more people onto your website, most people still struggle with this. In today’s blog, we will explore 4 practical ways to get more hits on your site, as well as tips for getting started on your SEO journey!
4 Ways To Drive Traffic To Your Website
Here are four tried and true industry secrets on how to drive traffic to your website!
1. Post daily content.
Content is one of the most important elements of web success in 2021. Without engaging, search engine optimized content, you are unlikely to be able to compete with larger businesses.
“What kind of content should I post on my website?” This is one of the most frequently asked questions from business owners, influencers, and marketers. Let’s take a look at a few content options you can post.
- Blogs. Blogs are the easiest and most effective forms of outreach. Using SEO tactics like keywords and link building within the blogs you write or commission, you can make your website more easily indexable by Google or any other search engine. Plus, posting daily engaging blogs about subjects relevant to your industry will make your brand more accessible and interesting to your customers!
- Video content. Video content via YouTube or simply on your website, can be a fantastic tool for drawing customers. You are likely to be listed higher on Google with well-planned video content; plus, once again, this humanizes your brand and makes it more attractive to customers.
- Social media posts. We’re going to cover social media in a later section, but as you may know already, social media is a fantastic free platform for posting your content!
The fundamental thing to remember when making a content strategy is that this content needs to be posted consistently. Sporadic posting of thin content will not help you – so ensure you have enough content for daily updates and posts!
2. Consider PPC advertising.
PPC advertising is not accessible or affordable for all small businesses or individuals, but it is definitely a worthy investment – hence why it made it to this list! PPC stands for pay per click, and essentially allows you to pay to promote your business on social media and through search engine ads.
Pay-per-click advertising allows you to bypass the algorithm and head straight for the gold, by paying to have your company bumped up the search engine lists. This can be expensive if you are highly successful, but of course, this will be compensated by the increased traffic to your company site!
PPC advertising is often used by large companies like Amazon, for example, which is why it is always top listed on most Google searches. To compete with the big corps, sometimes you have to act like them!
3. Utilize social media to push followers to your website.
We briefly mentioned social media earlier in this piece, but it’s definitely worth elaborating on the benefits of using socials as a marketing tool.
Social media is free. That’s the main reason it is so awesome for your business – you can recruit new customers and followers of your brand, without paying a single penny. If you are highly successful you may wish to hire social media specialists or managers, but in the beginning, with a little research, you can do it all yourself from your smartphone
How do you learn how to use social media effectively? YouTube and blogs are your friends! There are plenty of social media experts who are willing to share their trade secrets – so by investing a little time, you too can come somewhat in the know on how to cultivate a social media following.
4. Update your web design.
Driving traffic to your website is one task; keeping people on your website is another. Research shows that most web users click away in under ten seconds when they visit a new website, meaning that in order to keep their attention long enough to make a sale or get a new lead, you will need a web design that is engaging and attractive.
Hiring a professional web designer is a great idea for this, or if that’s not in your budget, using a domain provider with pre-existing templates is a good second option!
By making your website accessible, attention-grabbing with good UX, you will likely keep your new customers engaged for longer than the average site.
5. Get Started On Your SEO Journey Today
When it comes down to it, SEO is the name of the game. All the examples we have given in this piece so far can be chalked up to good SEO practices – so how can you get started using SEO tools in your web content?
Firstly, it’s important to research SEO strategy providers like Unravelseo.com, who can give you their expert opinion on the scale and opportunities your business can achieve through a good SEO strategy. This is the first step to learning about good SEO practices and implementing them initially.
Going forward, you may need to invest in outreach software that analyses and automates the content you post on a daily basis. Once you have found the SEO strategy that works for your business, this software will help you to monitor changes in your activity, enabling you to better understand the needs of your customer base.
Driving traffic to your website can be tricky, especially if you are a small business with a low budget.
Using these practical tips and investing time in marketing research will enable you to improve your situation by creating an SEO strategy that is tailored to the needs of your business.
Your site is a huge asset to your business, so make sure you are doing everything you can to unlock its potential!