Think about the last time you went online shopping. What would have made the experience better, made you want to buy without as much hesitation?
More information would have helped. Contrary to what some eCommerce business owners might think, consumers can handle a lot of information. The trick is to not bombard them and allow them to compartmentalize the information you’re displaying.
These compartments can be called distinctions. They are comprised of things that separate one product from another. For example, two irons can have their own distinct features that make them unique.
One iron is made from iron and has 5 steam vents while the other iron is made from steel and has 10 vents. These small details don’t confuse or overload the consumer if you give them the option of seeing them when they wish.
Filters are therefore your best friend when it comes to product page design.
#1 Categories of distinctions
For every type of business, the categories of distinctions will be different. For clothes, it will usually be size, color, price, and type.
If a consumer is shopping for a jacket, he or she must have the options to narrow down what sort of jacket that might be. Faceted search for ecommerce is the filter that provides all these distinctions.
You can add to your website the kinds that you want. Including the aforementioned options, you might also want to give material, by brand, style and even by collection options. By adding your own distinctions to the filter, you give consumers you also allow them to understand what they are buying.
It’s also great to cater to very picky buyers as usually, they will pay higher prices to get exactly what they want.
#2 Work with brands
So many businesses receive products from their partners and they do all the aftermath of distinctly categorizing them. However, you should work with your clients and get a real sense of what kind of product they make.
For example, a hedge trimmer might seem simple but for those that really know what they’re buying, not having enough information will turn them away. So, in the filter option, you should have distinctions like ‘steel blades’ and ‘cordless’.
Of course, the distinctions that would matter to this kind of product apply such as ‘weight’ and ‘length’ as well as ‘motor power’.
This kind of information will be on the package and internal pamphlet of products but it’s always good to get clarification from the brands themselves.
#3 Useful for searches
Consumers that can’t find exactly what they’re looking for will find safe haven in the search bar. If you have puts tags or descriptive distinctions on products, they will be able to find them that way.
This is extremely helpful for mobile users as more and more voice searches are being done which are seeming to be much more descriptive and using precise words than typed searches.
Give your customers more options and they will reward you for it. Work with brands to get distinct features and product descriptions just right.