Product packages are an integral part of marketing your product. These packages need to be attractive enough to lure consumers and should be made using sustainable materials. The key to creating good packaging is finding a balance between these two objectives.
Identifying what is important to your brand and finding packaging that reflects it is the first step in creating a good package.
You want to be extra careful when choosing the right custom packaging for your product because it makes a statement about who you are as a company. Know your company’s values, and make sure that the packaging you select aligns with those values.
It’s also important to know what type of message your packaging conveys regarding sustainability and social responsibility. Keep in mind that this may turn off some prospective customers if they don’t feel like their values align with yours.
It’s also essential that you find a way to reflect your brand in your product packaging creatively. You don’t want your marketing package to be completely devoid of design. This means that you need to find ways to make the original design of your packaging stand out from the competition.
All of this goes back to managing brand identity and what you consciously or subconsciously like about companies that adopt social responsibility in their marketing strategies. You should keep in mind some basic things when designing your packaging, and they should be considered before you even begin designing.
Purpose of the Package
Create a design that is versatile with a little bit of extra individuality on each product. Use color, texture, and pattern to add interest to the package without distracting from the actual product inside.
When creating a design, choose a cohesive color palette that matches other marketing materials in the company. You can use The same set of colors to connect elements in your packaging with your marketing collateral. However, you don’t need to utilize the same colors every time you design packaging for your company.
Next, think about what type of packaging you need. Are you trying to differentiate yourself from other companies? Using unique packaging materials will set your products apart from the rest.
These options are especially suitable if the product you are selling is naturally organic.
If you want high visibility packaging, to grab customer attention and to set your brand apart from the others, stand-up pouches like the custom vape cartridge packaging from The Packaging Lab can be a good option. The right packaging can really help to promote your business.
If you aren’t trying to set yourself apart in the market, clear packaging that showcases the product is best. This type of packaging can show off your product by emphasizing quality and will usually catch a customer’s eye as they are perusing through a store aisle. Clear packaging also shows off the shape, size, and color of your products. This type of packaging puts more emphasis on the actual products than other types of packages do.
When it comes to your package, you need to think about how the customer will perceive the product. Product packaging is one of the first things consumers notice when they see your product on a shelf. It needs to be something of quality that conveys a message about the product inside without taking away from it.
Materials and Sustainability
Packaging should be recyclable, especially when you are trying to set your brand apart from other companies. This shows initiative on your part to look out for the environment. This doesn’t mean you are limited to choosing biodegradable packaging because it is trendy. It is something that requires a little more thought as you design your packaging.
As a rule, you don’t want to choose materials that are bad for the environment. Most plastics used in packaging are not recyclable, so they end up in landfills or the ocean through many different pathways. Vinyl can be recycled, but a lot still end up in landfills in other countries.
If you are trying to encourage consumers to reuse your packaging, then look for biodegradable material that will break down safely in nature. There is also the choice of recycled content plastic made from recycled materials, which may require a bit more thought and planning when trying to make sure that all parts can be recycled.
Custom Packaging and Branding
Your packaging is an important marketing tool, but so is the branding of your products with a logo. When someone sees the logo for your company, they should immediately identify with it and have an idea about what kinds of products are part of the brand’s line.
Once you know how you want your package to look, you need to find a company that can turn your vision into reality down to the tiniest details. You can find a company that can create custom packaging within your budget.
There are different types of packaging that you can choose from, ranging from simple paper board packages to more complex spouted pouches. Consider the cost and work required to create your custom package, and make sure it fits your budget.
You also need to think about what you can do with the packaging after it is used for its original purpose. Will you be able to repurpose it? Just as your package should be designed to reflect your brand, it should also be designed to reflect your company’s sustainability and social responsibility approach.
Your package should be something that is unique and stands out among the competition.
Key Takeaway
To select the right packaging for your product, you need to know what your company stands for and find a packaging that matches your core values and goals. Think about how the package will showcase the benefits of your product.
See if there are ways that you can be environmentally responsible. Lastly, make sure that you find a way to repurpose the packaging and reuse it to save on future costs.
