When we’re trying to attract new clients to our businesses or looking for ways to keep the ones that we’ve already got happy, we often think of what we can offer them.
You’ve got your products and services, but prospective clients want more than that. They want your time and attention. They want to know that you can offer them more than other businesses. That you will go the extra mile, and that you are capable of taking care of them.
One of the ways that we can achieve this is by offering them a little luxury. You might offer clients a Private Jet in Miami, instead of expecting them to fly coach to a meeting or event.
You might take them out for exclusive dinners and make important introductions. You could devise a marketing strategy that screams luxury, and lets any interested customers and clients know that they can expect more from your business.
One of the best ways to offer your customers luxury is by getting to know them. So that you can offer them personalized and empathetic customer service, and luxury services, on top of your basic packages. Let’s take a look at some of the benefits of offering luxury, and how it could be worth your while.
#1 Luxury Can Increase Trust
If you want your business to grow, you need your clients to trust you. You need them to keep coming back, to invest their time and money in your business, and to give you their trust. You need them to trust you to make the right decisions, to take risks, and to do the right things for them.
But it can be hard to build this trust. There are so many businesses out there all offering the world. Few are able to deliver on their promises, and many people have been let down in the past. It’s hard to trust a business, especially one that you haven’t worked with before or has yet to build a reputation.
Offering luxury can help you to increase this all-important trust. Luxury can make people think that you care about them and their needs. It shows that you’ve got money to spend, that you value luxury yourself, and that you are to be trusted.
#2 To Attract High-End Clients
In the early days of a business, we’re happy to have any customers at all. But, at some point, you might want to attract high-end clients that have got more money to spend, more experienced, and more valuable connections.
These clients are more likely to invest in high-end services, and take risks with their cash. They are more likely to spend large amounts of money on the services that they need.
High-end clients want to invest in their own companies. They are committed to their own success. This means that they are less likely to miss payments, abuse your trust, or do something which could hurt your business. You will also find that once you’ve got high-end clients that trust you, more will follow.
#3 Offer Luxury to Increase Loyalty
Make people happy, and they’ll keep coming back. Offer them luxury, and they’ll crave more of it. Clients that enjoy a luxury service and see the benefits that it can bring them won’t ever want anything less.
It’s like when we upgrade to a luxury food or drink. We’d struggle to go back to the basic version. Once you have a taste for luxury, you want more of it, and the basics, which might have been fine before, suddenly taste awful.
Offer your clients luxury, and they’ll be loyal because they want more and because they appreciate the efforts that you have made for them.
#4 They’ll Spend More Money if They Think You’ve Spent More Money
Your clients will spend more money if they think that you have invested more of your money in them. If they feel that you have invested in offering them luxury benefits and extras.
That you’ve spent a lot of time and money on advertising campaigns that appeal to them over other clients.
Or that you have taken the time to come up with a specialist service which suits their needs. They’ll feel valued, and they’ll be happier to spend more.
#5 To Add Exclusivity
Most businesses target mass markets. They try to appeal to everyone and so they offer everyone precisely the same services, products, and loyalty benefits.
Their customers know that they are one of the masses. That they are being treated the same as everyone else and that they are offered standard services without any personalization.
But, we all like to feel special. To feel like we are getting more than other people, that we are being treated better and that we are valued customers. Luxury gives the impression of exclusivity.
#6 It’s Great Advertising
Luxury services, rewards, strategies, and even occasional added extras to your usual services are fantastic when it comes to marketing.
A marketing campaign that talks about luxury, style, sophistication, and elegance with themes, images, and adverts to match will set your business apart.
These adverts will attract new clients, inspire loyalty from the old ones, and help you to get noticed by a broader market.
#7 A Chance to Explore Loyalty Options
There are so many businesses out there that put all of their time and effort into attracting new customers. New customers get the best deals and offers.
They get the lowest prices or the best services. New clients pay less for the same services. Loyalty gets punished instead of rewarded.
Having luxury options means that you can offer your loyal customers something more. You may still want to attract new customers, but that doesn’t mean that you can’t reward and encourage loyalty.
#8 Luxury Inspires Happiness
Luxury makes people happy. Anything extra, even something small, makes people smile, boosts their mood, and increases their confidence. Luxury services and treatment inspire this kind of happiness, which in turn encourages people to spend more money.
You might wonder if offering luxury is worth the expense. But there are many benefits, and being able to offer luxury can mean that your business grows.
It can help you to build a fantastic reputation and give you an excellent chance to become well-known, trusted, and sought after.