When you’re scouring the shelves of a store in search of something specific and come up with several different options, it can be difficult to decide what to choose.
After all, although all of the options are a little different from one another, they all have the same purpose, so it can be tough to know how to decide.
Although the price is often a factor, more often than not, people tend to go for the option that they believe has the best packaging. This is because, whether we like it or not, appearance matters.
Even if your product is amazing, it won’t sell if it looks boring or unprofessional compared to its competitors. If you require your product to stand out in the crowd, then here are four great tips for you.
#1 Target Your Market
Your packaging needs to make sense for the people that are buying it, your target market.
For example, if your merchandise is aimed at children, you should aim to have cute pictures, fewer words, and bright colors, as these are things that draw children in.
Even though the child won’t be buying the product themselves, they are going to have a big influence over their parents, so you have to appeal to them.
#2 Don’t Go Overboard
Of course, you want your packaging to be eye-catching, but you should also want it to be eye-catching for the right reasons, not because you used so many colors and weird little pictures that it looks like you’ve let a toddler loose with some magic markers.
If you go too overboard with your packaging, then no one is going to want to buy it, because they’ll just assume that your product is as wacky, and not in a good way.
#3 Stay Professional
The packaging of your product should always look neat and professional, even if it’s aimed at young children. This is because consumers will assume that a product with low-quality packaging is going to be of low quality itself.
Even if you have a limited design budget, you can find templates and custom label printing online for a reasonable price. Always make sure that any writing can be easily read, and that there is some information about the product visible on the packaging.
#4 Think About The Planet
With global warming being such a hot topic these days, many consumers are concerned about the impact that their shopping has on the planet.
For this reason, customers are much more likely to purchase your products if they know that the packaging isn’t harming the planet in any way.
To make your eco-friendliness clear, use card packaging where possible, rather than plastic, and make sure that you have a label stating that the packaging is recyclable. If you have to use some plastic, use as little as you can, and make sure it can be recycled.
After you’ve put so much time and effort into a product, the last thing that you want is for the packaging to let you down. Hopefully, with these tips, you can ensure that yours stands out and flies off the shelves.
So what are you doing to make your product stand out from your competitors? I know for me I always feel like quality stands out more than anything else. If people feel like they got a quality product they will be more likely to tell others about it.
So how about you, share your thoughts and comments below.