5 Tips to Optimize Your Web Content That Every Marketer Should Know


If you have recently made a website for your company or you are embarking on a new way to put content across to your audience, you may want to consider optimising the content you create for your readers.


#1 Write for the Customer

Make sure that any content you are writing is directed at your reader. The focus for anything you create should be that they see, hear and are interested in what you present to them.

You will want to ask yourself the following questions when thinking about new content to create:

  • What problem are you solving for the reader?
  • What information do you want to provide?
  • How will you fit keywords into the text?
  • What will your tone of voice be?

Always create content in the style and tone of voice which matches your company. Once you have written a piece of content, make sure that you get someone else to read it or take 10 minutes and read it yourself.

You will be able to see the piece from the perspective of the reader and this will allow you to make any changes in your tone or the words you use within the text.


#2 PDFs

The content you create doesn’t necessarily have to be for a web page. If you are a company who offers products or detailed instruction manuals then you may insert PDFs into your website for your customers to print off at their own leisure.

When creating PDFs you also need to make sure that they are easy to read and that they have been optimised for the search engine.

A PDF should also have a separate URL to allow it to be easily found. Make sure that you don’t save the file as a graphics file because if you do the search engine won’t be able to read the text of the document.


#3 SWF

Any text which is contained within a flash file can be seen and read by the search engine.

This means that if you bring flash elements to your website to make the website more interactive for a visitor, you will still be able to index highly on a search engine.


#4 Blog Posts/Articles

When you create a new piece of content for your website, you need to make sure that it is included in the sitemap so that Google can find it.

You should also set up a script which creates a new URL for each new piece of content you create to make it unique and so that Google can find it easier.


#5 Analytics

Whenever you do create a piece of content and put it out to the public, you need to make sure that you manage the analytics afterwards.

Specialists such as Lexel can help you to read through the data you receive and let you know how well your post is doing and how many people can see it.

If there are any issues with the keywords and other elements of your SEO plan, you can check and change them at this point.

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