Let’s face it. Presentation matters.
No matter what industry you are in, and which job role you are responsible for, if you fail to pitch yourself effectively, riding the growth ladder will always be a mission impossible. This is exactly where a great presentation comes in.
Done right, it can not only unlock opportunities of today but create new doors of future relationships with clients. The problem is creating a high-impact presentation that will linger in your client’s mind is easier said than done.
There are multiple variables that need to be aligned to create an engaging presentation: the audience, content, context, medium, and a few others. But fret not.
You have help in hand.
In this blog post, we reveal six ways to ensure that your next presentation makes a long-lasting impact on your clients. Let’s see how?
6 secret hacks to create high-impact client presentations in 2021
At the surface level, an engaging presentation may look like a blend of text, visuals, and audio, but it goes a lot deeper than that.
Any powerful presentation at its core is a mix of the same elements. The right content placed in front of the right audience at the right time has the ideal presentation. This means all it takes to get it right is strategic research and planning.
Each presentation template is customized for different purposes. Done right, these can become your repeatable frameworks for client acquisition success. But that is not the most interesting thing about it.
In the following section, we bring you the top 6 hacks that can help you build your custom presentation frameworks designed for success in 2021.
1. The power of first impressions
You may have often heard the phrase the first impression is the last impression. During client acquisition, it holds completely true. After all, in a time of attention economy where average audience attention is lower than a goldfish (8 seconds), if you can’t pique the interest of your client’s in the first 8 seconds, your presentation is bound to crash.
This is exactly where a presentation designed for first meetings comes into play. But how land it right? Here’s what you should do.
Develop a high-impact hook in your presentation opening. Focus on creating relevance in context to your surroundings and audience. Your design should be as minimal as possible.
A pro tip would be to create copy-driven designs.
Let the visuals and content complement each other and build on the story of your presentation. More importantly, every slide should focus on one core topic of discussion. Insert too many topics and subjects and you will take away the focus and engagement of your presentation.
Yet another element you should be aware of is to avoid any use of words that could trigger negative feelings in your audience.
2. Polish your public speaking
Like most other things, having good public speaking skills is important to attract clients to your business.
Mastering good presentation skills can help you to win over clients, and it makes you capable of persuading anyone, and also it helps you while boosting your confidence while you are speaking to your clients.
Moreover, having good public speaking skills allows you to use persuasive language among your clients and helps you with expressing why a certain service would be an interesting topic for your clients.
Therefore the purpose of the speaker is to build goodwill by appearing to be sincere towards the client’s needs which can be done by good public speaking skills which will help you to convince your clients to approve of your services or proposals.
Moreover, being able to speak well publically will help you to develop good communication skills, which are deemed helpful in attracting your clients. The audience will see you as a powerful and authoritative person, which will allow you to get new customers for your business.
Mastering public skills can also be deemed crucial as it allows you to have critical thinking providing you with the best framework and persuasive techniques among your clients, which will eventually lead to having valuable circumstances for making new clients and thus expanding your business.
There are many resources online and advanced professional public speaking coaching sessions that can help you brush up your communicative skills more efficiently. They can be a great way to learn how to communicate effectively and project confidence when speaking in front of an audience.
While professional coaching isn’t required to become a successful public speaker, it can certainly give you the tools you need to polish your skills and make a great impression on your clients.
3. Recheck your facts
Avoiding misinformation and misunderstanding among your clients is imperative if you want to nail your presentation.
Use of concise and simple language as well as using well-organized ideas can help you to avoid common errors which may lead to provoking misinformation and misunderstanding, and also it will help you to deliver your ideas well to your clients.
For this, preparing well for your presentation is crucial because when you are well prepared, you know what message you have to convey to your clients and their objective which may eventually help you to avoid any misunderstandings.
Moreover, you need to look at the ideas that your client needs so that you can have a clearer view of their demands and what services your clients require. Through this, you can personalize your presentation, which will help you to have better engagement with your clients and thus to help you to remove any misunderstandings.
4. Win with confidence
To open up great opportunities for your business when you are giving a presentation, having confidence is an essential part of gaining your client’s interest.
To succeed in business, you have to show your confidence while presenting the services which will help you to stand up among your clients, and your ideas are delivered to them effectively and in a well-organized manner.
It will also convey a message to your clients that you are capable of running and managing the business.
Focusing on your clients will help you to gain confidence as it will help you to get the idea that your clients see you as an authority, and thus gradually, it will boost your confidence.
Moreover, confident speakers can handle any situation like a professional and are always ready to take on challenges. Being confident will also help your clients to be engaged and will help you to gain your client’s attention.
Moreover, it allows you to share your ideas with your clients precisely and thus helps you to manage your ideas in a better and well-organized way.
5. Build trust
Trust is one of the key essentials that can make your presentation stand out. If your clients fail to perceive you as someone whom they can rely upon, all your efforts are to go in vain.
For this, you need to prove to your clients that you are reliable and trustworthy to your customers and clients. You have to be focused on your demands and problems, and you have to convince them how they will benefit from your solutions.
Making eye contact with your clients will elevate the chance the client will start trusting you, whereas if you are not able to maintain eye contact with your clients, then it may lead them to lose interest, and they would be not convinced enough.
Moreover, you may need to provide some shreds of evidence about the credibility of the services which are provided by your firm and on why some business decisions need to be made. Using data is essential when you are presenting to your clients as it helps to develop trust and avoid including your personal opinions while you are presenting.
You may also show your clients previous feedback and testimonials, which may help you to develop trust; and will allow you to prove your firm’s credibility easily among your audience.
Showing previous clients’ feedback may ensure that they have trusted you with the services that you have provided and thus helps you to improve the image of your credibility.
Moreover, having genuine intentions add value to your clients, keeping in mind what is their objective and how you may help them to achieve that goal.
6. Be heavy on visuals
Rather than using bullet points for your presentation, it is more convenient that you use graphical images or videos for your presentation. It helps to keep the audience engaged and thus keep them attentive by establishing a strong connection with your audience.
Moreover, using visuals in your presentation helps your clients understand the material you have used in the presentation.
Thus it helps that certain information to remain in your client’s memory by having a blend of images and a few texts in your presentation. Using visuals allows clients to grab information at a faster rate as compared to using texts.
Having good visuals may help you to achieve your ultimate goal of getting new clients as it helps to inspire them to act on their decisions. In addition, using images and videos can make your presentation comprehensive and engaging, as powerful visuals may help to get through to them.
Moreover, using powerful visuals in your presentation can make it look more professional and enhances the overall look of their presentation, which will make your presentation stand out among your clients.
Adding visuals to your presentation will alleviate the quality of the content or information that you need to deliver to your clients as well as it will give you wholly creative control over your presentation.
The above tips undoubtedly will help you master your next client’s presentation. However, to guarantee your success you need to be aware of your audience. Understand them inside out.
What motivates them, what aspires them, and more importantly what holds their attention is what will lead you to success.
Do your research well and you would be on your goal before you know it. So there is just one question left to answer.
When are you planning to launch your power presentation?
Atreyee Chowdhury works full-time as an Instructional Designer and is passionate about writing. She has helped many small and medium-scale businesses achieve their content marketing goals with her carefully crafted and compelling content.
She lives in Bangalore, India with her husband and parents. She loves to read, experiment with different cuisines, travel, and explore the latest content marketing and L&D trends in her free time.