For many businesses out there, 2020 has proven to be the most challenging year ever. Even businesses that had been doing “great” and were enjoying success in their industry have been touched by the worldwide COVID-19 pandemic.
For business owners, the big question has been how to keep customers returning and staying loyal to the brand/company, despite the fact the pandemic is still happening.
Well, there is no secret answer, no simple solution, or quick answers, but there are certainly some tips and steps companies can take in order to help solidify their standing in the industry.
Offer Promotions and Exclusive Deals
One of the first things you want to do is grab the attention of your customers, remind them you are still here and still open for business.
You can do this by holding special promotions, flash sales, exclusive offerings, and so forth. The focus should be on getting them in the door so they see a sense of normalcy still exists.
Ensure Customers Feel Safe While Visiting In-Person
If you have the kind of business where customers visit in-person, such as the retail industry, the emphasis should be on safety. That means safety for staff and for customers. People want to know that when they step into a business their safety and health are being kept front and center. So how can you do that? There are all kinds of steps you can take.
First, it’s a good idea to have all staff wearing facemasks. Not only does this set a good example, but it means they will be protecting the customers. Of course, you don’t want to go with any old mask; you want the best masks for sale so you can depend on them, something like the Viractiv Shield. The Viractiv mask and face shield is unique in that it was developed by virologists and it is able to protect against airborne virus transmission.
Viractiv offers these masks for sale on its website, where you will find the only mask that actually disables viruses. The Shield from Viractiv with its trademarked Redshield means you have a unique coating that provides antiviral protection.
Other safety measures include hand sanitisation stands, physically/socially distanced lines, touchless cash-out experiences, safety shields/barriers at cash registers, and making sure aisles are one-way.
Offer Virtual Services Whenever Possible
Even if you take all the safety measures possible, the fact is that there are still those who prefer to do business in a virtual manner.
It’s important you recognize this want and provide them with the services they need.
For example, retailers are offering kerbside pickup or delivery at no extra charge, restaurants and retailers have provided contactless delivery services, and many businesses are able to conduct meetings and consultations with clients in a virtual manner.
It’s time to get creative in how you serve your customers.
It’s a Strain but It’s Not All Doom and Gloom
There is no question that the pandemic has put a massive strain on businesses, not just here but all around the world.
And while that strain can certainly be hard to overcome it doesn’t have to be all doom and gloom. Many are finding creative solutions to keep customers engaged and coming back for more.