With the onset of technology, you now have access to plenty of digital marketing methods that can help you establish and grow your business.
The Internet is now more popular than ever, opening up several opportunities to make use of the platform to make your business known to the world. Search engines, in particular, are extremely promising, given impressive statistics on Google searches, which includes 3.5 billion searches being made every day.
Given the significant usage of search engines, a new method known as search engine optimization (SEO) has exploded in popularity. SEO looks into the search behavior of users so that they get what they’re looking for when they search for any keyword or description.
There are many ways in which you can incorporate SEO, whether it be through your title, internal links, or other things. If you want to integrate SEO into your business, consider finding a Melbourne SEO Agency that knows the ins and outs of the method!
#1 Boosts Inbound Traffic
With the effective implementation of SEO, you can increase your search ranking and come up more frequently in a user’s search engine results page (SERP). With this, you can expect a surge in your website traffic since more users will be able to see your site and subsequently click on it.
With SEO, your goal is for your site to appear on the first page of a user’s SERP, where the majority of the click-throughs happen. A study showed a 71% clickthrough rate (CTR) on page one results and a 6% CTR for pages two and three combined. More specifically, the goal is for your site to be the first search result that comes up because a higher organic search ranking translates to a higher CTR.
If you plan to start using SEO, look for a credible Melbourne SEO Agency that has the expertise and skill to help you carry out the strategy. Choosing the right agency to partner with can have significant effects on your website traffic because if you implement SEO correctly, it can bring in a massive pool of possible customers.
#2 Leads to More Customers
With higher website traffic, you increase your chances of getting more customers since more people get to know your company and brand. Likewise, SEO is also intended to reach more of your target market since you are making your information and content reach people who are genuinely interested.
Likewise, getting a boost in traffic will also mean a higher chance of reaching customers, since more people see your website. With the right content and delivery and easy-to-use interface, you can expect users to find more value in what they click!
#3 Builds Brand Awareness
SEO is one of the ways you can increase your visibility and presence, both of which are extremely helpful for newer businesses that need exposure. By appearing more frequently in users’ search results, you can increase your website traffic, which translates to increased brand awareness.
Whether you are new to the business world or looking to expand your reach, SEO will be vital to making your brand known to more people. For start-ups, establishing your brand or building brand equity may be one of the most challenging things to do, so capitalizing on the opportunities of SEO will help you achieve this goal.
With the popularity and reach of the Internet today, there is so much potential for you to reach out to a huge pool of potential customers.
#4 Builds Trust and Credibility
SEO will help you build a better web presence for your business, which, in today’s digital age, is extremely important. When your site comes up on the first page or at the top of search entries, users will likely be more inclined to click on it, thereby creating a sense of trust. Your SERP position is crucial because it can be the determining factor of whether a user clicks on your website or not.
Though one of SEO’s goals is to increase your search ranking, it also takes into account the content of your website. Users don’t visit your site only because it is at the top of the SERP, but also because it is engaging and credible.
#5 Make Your Website Mobile Responsive
Nowadays, people use mobile gadgets for practically anything, with one of its primary functions being a tool for browsing. However, traditional web designs may not be as compatible on mobile due to the formatting of elements and the way the website is built overall. In response to this, Google has come up with a new ranking system that favors mobile-friendly websites.
With SEO, you can also make your website design more responsive and compatible with mobile. Doing so will not only help you get a higher search rank but also reach more people because users can do things like share links or articles on social media if it is easy to view on their phones.
#6 Local SEO Entails High Converting Traffic
SEO can be a handy tool to increase your conversion rate since you are reaching your targeted segment. Since you are trying to divert your content and website to your intended customers, you can increase the number of website visitors that convert to customers.
More specifically, local SEO will lead to higher converting traffic because you are concentrating searches on a geographic segment. Thus, you will reach users who are searching for goods or services on a local level and make it more accessible for them. There will also be a higher chance that you increase your customer loyalty or number of returning visitors.
#7 Fetches More Referrals
One of the more implicit yet equally significant benefits is how you can attract potential partnerships with other businesses that may complement your business. Business referrals work the same way as your usual customer referrals, but the effects may be more exponential.
Since companies are bigger and have more people than an individual, you can only imagine how many more people will learn about your brand with business referrals.
#8 Gives Businesses Lasting Results
Rather than thinking of SEO as a marketing ploy, think of it as a long-term investment that will help you solidify your business and build brand loyalty. These results will help your business grow more and more in the long run, especially since you will gradually be building your customer base. Essentially, the impact that SEO has on your business will not disappear after some time, but will only strengthen even more.
Though the market and technologies may continue to evolve, the long-term effects of SEO will help you gradually adjust. As you continue to implement your strategy, you will be able to make necessary changes to rank high on SERPs and provide an optimized and convenient user experience.
#9 SEO Has the One of the Best ROI’s
Like other marketing or business activities, SEO will incur costs, but these pale in comparison to the payoff that you get. SEO costs are also known for being lower than your traditional advertising costs. Using the proper applications and analytic tools, you can track your return on investment (ROI) and see how your business fared with and without the SEO strategy.
Another reason why SEO is so highly-used is that it is much more scalable compared to traditional marketing strategies. The Internet has evolved to become such a powerful tool, so much so that reaching one user can translate to reaching ten users because of the referrals and networking techniques that happen online.
#10 Makes Your Site More User-Friendly
SEO aims to provide users with SERPs that cater specifically to their search criteria or description. Hence, making use of SEO will help you improve the user experience since users will be able to get the information they are looking for much quicker and in fewer clicks.
Likewise, optimizing your websites with SEO will translate to quicker loading times and easier-to-read content, which users tend to look for when browsing online.
#11 SEO Helps Increase Brand Value
With SEO, you not only appear more frequently in the top ranks of SERPs but also optimize your website to be easily navigable. These factors, along with the trust and credibility that you build, combined will help increase your brand value and reputation, making customers more inclined to support your future endeavors or spread the word about your brand.
Naturally, you have to implement SEO correctly for you to see visible results, so it will help to find a Melbourne SEO Agency that has experience in your line of business. This way, the agency will already know the proper strategies and actions that can be done to help your business grow and make your brand more known.
SEO is one of the most utilized business strategies today because of the significant benefits that you can reap from it. When implemented correctly, the potentials and opportunities that SEO can bring in for your company are almost limitless.
If you are looking for a growth opportunity, SEO is the answer. If you have not tried it yet, now is the time to do so!