As people cook less of their own food and the demand for world cuisine increases, starting a restaurant may seem like a very appealing prospect.
However, with so many people thinking exactly the same thing, you need to make sure that yours stands out from the crowd.
And while we can’t provide all the secrets that you need for culinary success in this blog post, we can provide you with some helpful pointers on how you can get started.
#1 Your Target Market
Just like launching any other type of business, you need to have a clear impression of your target market before you go any further. If you don’t know who your customers are, how can you possibly attract them to eat in your restaurant? A few of the key factors which you need to bear in mind include age, income level, and lifestyle. For example, if you are looking to target students, you probably want a type of cuisine which is quick and tasty, as well as a price point which isn’t too high.
#2 Your ‘Stand Out’ Factors
We have already mentioned how much competition you could be facing, so you need to work out how you are going to stand out from the crowd. It may be the unique type of ‘fusion’ cuisine which you are offering. Perhaps you are going to focus on making yourself famous for preparing one particular dish. Whatever the case, you need to have this selling point clearly defined, and then work hard to market it to your chosen customer base.
#3 Your Menu
Menus tend to be best when they are short and simple. If you offer too many dishes, customers are likely to start wondering whether or not you do any of them well. Also, providing fewer options when you are first starting out is a good way to keep your costs down. Consider whether you want to include a set menu or special offers which you provide at certain times and under particular conditions.
#4 Your Staff
Even though staff turnover is usually high in the restaurant game, this doesn’t mean that you can treat your team as disposable. You always want to staff your restaurants with the best members of staff available. People remember bad service and thanks to popular websites like Tripadvisor, they can tell plenty of people about them as well. If there is one position that you can’t afford to hire poorly, it is your head chef.
#5 Your Suppliers
A restaurant can’t operate successfully without a team of suppliers who help it to work at its best. Everyone from your coffee supplier to your blood cockles supplier needs to be carefully vetted to ensure quality. Don’t be afraid to change up your suppliers if you find that one simply isn’t working for you.
Restaurant success isn’t easy to achieve, and the number which folds on a daily basis is high. This is why you need to plan and manage every aspect carefully.
Are thinking about starting your own restaurant?
