Rebranding your business probably sounds like one of the scariest things you’ve ever heard of in your life.
After all, you probably spent a lot of time the first time around choosing colors, fonts, taglines, and just about everything else that goes into a good brand.
However, there are some telltale signs you should look out for that will tell you whether you need to rebrand your business.
Take a look and see if it’s time for you to make a big change:
#1 You Want To Drop Your Old Image
Sometimes, you just want to drop your old image and get rid of any negative associations you may have had there. This isn’t always your fault; you don’t necessarily have to have done anything wrong.
Let’s look at Burberry as an example. In the UK, wearing Burberry clothes used to be very popular with thugs back in the noughties.
Burberry managed to drop this image, not by changing their products or prices, but by really focusing on branding themselves as a luxury retailer with the likes of Emma Watson helping them out.
#2 You Want To Target A New Market
If you have thought of a new audience that could be interested in your product, branding to target them could help you to move forward.
In order to do this you must do your research, find a new market, and then capitalize on that demographic as best you can. It could seriously expand your growth if you do it right!
#3 You’ve Outgrown Your Original Mission
The evolution of your brand is going to play a key part in your relevance.
Staying the same can be dangerous, especially if you have outgrown your original mission. Make sure you know when it’s time to advance your legacy by transforming your brand. Many markets change, so transforming is totally normal.
Changing your name and the rest of your branding materials could help to reflect the changes you’ve gone through and how you plan on helping people in the future.
It’s natural that a name you chose 15 years ago may not suit you now. A name could just outgrow it’s welcome, and cultural context can even play a part.
Don’t be afraid to switch things up if it feels right!
#4 The Market Is Changing Quickly
You must stay competitive amongst your rivals in an ever changing industry. Your brand could easily get left behind if you fail to do this!
#5 You’ve Started Getting Embarrassed
Giving people your business card and website address is a must if you want to get your business known.
However, if you cringe at the sight of your business card, or feel like giving a disclaimer about your business being updated, it’s time to change.
A good branding agency can help any brand that has become stale and unoriginal. Make sure you find one that suits you and understands your business so you can get to work on feeling great when you give out those cards!
#5 You Aren’t Differentiating Yourself From The Competition
Getting lost in a sea of similar businesses isn’t good, but it’s all too easy. Take a look at your unique value propositions, and make sure you are capitalizing on them.
This will help to make your brand more visible to those who are looking for an original solution.
#6 You’re Having Trouble Putting Your Prices Up
Your prices must go up along with material costs and such, but some markets can make it difficult to do this.
Customer perception is the most important thing here, so there are ways you can put your prices up without being frightened that customers aren’t going to go for it.
Rebranding can help you to reshape the way your customers look at you so you’ll be able to come up with a new price list, while your customers remember the value that you offer them.
#7 You’ve Expanded The Locations You Serve
Regional businesses often need to rebrand when they start working with people in different geographical locations.
Having a name linked to a place can give your brand a positive image right away, especially for people who like the location or locals – this is one reason it can be so tempting!
However, people from other areas won’t want to work with you so readily if you have another place name in your brand name.
Having a strong brand story and detailing the reason the business name was chosen will help you to engage with your audience better, and make them feel like part of your story. This can encourage many more people to work with you!
#8 Your Brand Doesn’t Make Any Promises
A great brand always leaves a positive impression and makes promises to the customer that they can keep. First impressions always tell something about your business, so make sure you focus on giving that good first impression.
Take a look at what your brand is saying to your audience. Consumers want to know your business will be around in the future and that they can trust you no matter what.
Your goal should be to instill confidence up front, so make sure you do whatever you can!
#9 Your Brand Is Inconsistent
Inconsistencies in how you present yourself to people can impact your brand in a negative way.
Look at your marketing efforts and figure out how consistent they are. There should be a connection in your advertising and a branded look too.
Everything should look seamless and match up. Plus, you should ensure you are using the same brand voice across everything too.
Your social media platforms, emails, physical documents, everything!
Do You Need to Rebrand?
Well, are you seeing some of the telltale signs that you must rebrand your business? Doing this can be terrifying and take some time to get used to, but it can help to ensure you get some of the best results you’ve seen in a while. Don’t forget to look for a great branding agency who can help talk you through the process and come up with some amazing ideas.
Doing this can be terrifying and take some time to get used to, but it can help to ensure you get some of the best results you’ve seen in a while. Don’t forget to look for a great branding agency who can help talk you through the process and come up with some amazing ideas.
Don’t forget to look for a great branding agency who can help talk you through the process and come up with some amazing ideas.