For many of us, Lifestyles of the Rich and Famous was a frivolous television show we watched with our parents. For the new generation, fame and fortune are something to aspire to, often as quickly as possible. The rise of popular video-sharing site, YouTube, offered a unique opportunity for people looking for notoriety. Users create…
It does not matter what type of business you run – whether it is a small retail store or a nationwide financial company – you need to know a bit about SEO. Even if you enlist the help of a professional, which is very much recommended, it is good to know the basics of SEO…
Over the past few years, freelance writing has risen to become one of the most sorted after jobs around the world. Much of this can be attributed to the flexibility freelance writing brings to the table. For those looking to land a freelance writing job in 2020, here are tips to help you achieve your…
Whether or not you consider yourself to be a “professional” writer, there are times when you need to put some type of communication into words. Whether it’s an email to a client, a report for your colleagues, a newsletter to your customers, or an article for your website. But it’s not always easy to get…
Is social media something of an anathema to you? Or perhaps you use it personally but cannot quite see how it could translate to being used to promote your business? Given that it is free to use and each platform has millions of active users daily, it is a marketing tool that you cannot afford…
Living as a freelancer is a notoriously difficult way to work. You have to find your own jobs, will be reliant on your own ability to manage time and will have to deal with unhappy or awkward clients on a regular basis. All of this can lead to a lot of stress, and those working…
If you’re running an online store, then you need to do what you can to foster customer loyalty and to keep them coming back to you and your line of products. One of the best ways to do just that is to tug on their heartstrings. Here, we’re going to look at how to give…
Search engine optimization (SEO) has been around for a long time, predating the dawn of Google. In fact, it is said that SEO launched the moment the first website was born back in 1991. That means that the practice of optimizing web pages has been around for over twenty years! Of course, SEO was still…
So, you’re getting your business off the ground – or trying to. This isn’t the easiest task in the world, and sometimes it can feel like you’re trying to fly a plane. However, once your business has successfully taken off, it should be far smoother sailing to your goals. Let’s take a look at 5…
It seems like only yesterday that creating a business blog was THE new hot way to generate leads and conversions. As recently as last year, many companies began realizing the benefits that keywords, outbound links, and subtle advertising content could bring to profit margins. Already, though, it seems that a blog just isn’t enough to…