Advertising Your Business with Outdoor Programmable Digital LED Signs

Communication is a very important aspect of our daily lives.

This is because it enables the passage of information from one person or group to another.

It also enables the exchange of ideas. The ability to communicate to a large extent has facilitated human development in different ways.

An example is in how goods and services are advertised and marketed to people using digital signs.

Digital signages help boost your branding in many different ways. If you want to improve your sales for the long term, it’s about time you embrace digital solutions like digital signs. You can check out some samples of digital signage designs at


What Are Digital Signs?

This is an aspect of electronic signage used in the display and advertisement of goods and services.

They are also used for projection and for a variety of other purposes. They have become a more popular option these days as their usage as a communication option increases. You can read more about it here.

One of the various types of digital signs that are in vogue today is the programmable digital LED signs.


What are Programmable Digital LED signs?

This is a type of digital LED sign that can be set up in such a way that you can program the contents that it displays for you.

With this ability to set it up also comes the ability to control the messages that it displays at any given time. This is done either with wireless software or remote control.

Obviously, from the name, these signs are mounted outside and are used as a form of advertisement to advertise products and services. They are also used as pointers to show where some services or goods can be gotten or just as a guide generally.


What Are Its Benefits?

Asides from the above-named functions, what really are its benefits to its users?


Dissemination of Information

It primarily is a means of communication thus; it is used to share information with the general public on various issues. It could be in the weather, traffic, news, etc.

This (information being dispensed) however, depends on what the owner of the sign intends that it be used for.


Information on Products

For a business owner, it is a means of informing the general public on the available products at every given time upon request in the store. Pictures of the available products and their prices are usually added to better inform the potential customer.

Again, by doing this, the product or service is being advertised to the public thus, the public is better informed on what a particular business is about.


Brand Promotion

Through this means, a brand can be promoted and its identity sealed. This is because that particular sign becomes synonymous with the brand that it is advertising.


Customer Attraction

A lot of things can factor into the reason why a customer will decide to patronize a business over another. Good, quality information being shown on the signage about a product is one such thing that constantly sways the mind to purchase from the seller.

Ultimately, this is what the seller hopes for. You find out more on how it positively influences businesses at


How Does A Programmable Digital LED Sign Work?

For it to work, you have to first:-

  • Create what its contents will be or the things that it is supposed to project.
  • The content will now have to be scheduled and organized.
  • Then it will be transferred to the display which is where the audience (prospective customers) shall see it.


Is It Cost Intensive?

The short answer to this is that compared to its benefits, it is not.

However, this does not mean that you wouldn’t have to make some expenses when acquiring and installing one. The following are some of the expenses to be made:


The Cost of Purchasing Hardware

The hardware to be purchased includes:

  • LED displays that can manage and process weighty display loads.
  • Media equipment like a screen or monitor for video communication.
  • Cost of installation and mounting of this equipment.



If your signage is going to be cloud-based (that is, in digital signage software), then there is a monthly access fee to be paid.

This now allows you to be able to access various features and apps for your projections.


IT Personnel

This though depends on the size of your organization. However, there would be a need to engage an individual or those who are IT savvy.

Such experts who know all about outdoor programmable led signs will be in a better position to help you get the best from your investment.



Having a means of advertising your goods and services can be priceless. With it, you can change the course of your entire business.

Outdoor programmable digital LED signs are one that can help turn your business fortunes around.

Similar Posts