Building a brand is an essential part of growing a business. Your brand is more than just a name or a logo; it’s the colors that you use, the fonts on your website and promotional materials.
It’s the music on your adverts and the photos on your social media feed. Your brand is your story and your beliefs. Your branding should be cohesive, for example, using the same colors across platforms, both on and offline.
This is what helps you stand out and get noticed, but your brand is also a way in for customers. A chance to get to know what you are about, and a way to put a personality to a business.
But, while building a brand is crucial to growing a business, it’s also easy to get lost as your business grows. That brand story and those morals are easy to live by when your business is small.
It’s easy to treat your customers well, stick to a fair pricing strategy, use sustainable suppliers and keep cohesion when it’s just you working from a little home office and selling from your website or eBay page. When your business grows, and branches out.
When you start using third party sellers, and you open multiple stores, you know longer have control over every part of your business. So, how do you keep hold of your brand and everything that makes you unique?
#1 Get Help
Sales through third-party sellers is an excellent way to boost your sales and grow your income. It’s also an excellent way to get your name out there and build a good reputation. But, only if those third-party sellers sell reasonably, maintain your brand, and take care of your customers.
Become involved with third parties that have a poor reputation and offer lousy customer service, and your brand will suffer.
Don’t sell just anywhere. Be fussy with your third parties; take your time to decide. Even then, however, it’s hard to keep an eye on everything.
You’ll want your price points to be consistent, wherever the sale, but it can be hard to keep track. Use a MAP compliance tracker to help you.
#2 Hire Well
Another place branding can suffer is when we open new outlets and branch out into new areas. You won’t be able to operate all of your shops.
Nor will you be able to spend as much time with them as you’d like to. So, it’s essential that you take the time to hire well.
#3 Lead from the Top
It’s easy to write up a brand story and list of beliefs when you start out. Most companies genuinely believe in theirs and have no trouble living them.
Until they start to make more money, have more stress to deal with and forget why they started out in the first place. If you want to protect your brand, you need to believe in it, you need to remember what you set out to achieve, and you need to set a fantastic example to everyone else involved in your company.
What are you doing to protect your brand while you grow your business?