So you’ve realized that your business needs to be on social media and you’ve created some accounts, but several months have passed, and you’re seeing no return for your effort – what’s going wrong?
are the five most likely reasons why your social media is not converting.
You’re on the wrong social media platforms.
Just because you like to use Instagram and Twitter does not mean that your customers are hanging out on these platforms.
One of the biggest reasons why a business’s social media is not converting is because they are trying to net the wrong audience by using the wrong platform.
Before hastily setting up your accounts, you first need to conduct some thorough customer research to define your audience and the types of social media that they are most likely to use.
You’ve got your social media branding all wrong.
Social media branding tends to differ slightly from conventional business branding as it requires you to create a tone of voice and a persona that interacts with your customers on your behalf.
This can be a little tricky to get your head around, but essentially, you may need to tweak your current branding so that it suits the platform that you are using.
The easiest way to ensure that your branding is on point is to use the services of a social media agency such as the guys at dappergoat.com.
You’re bombarding your audience with too many sales posts.
People don’t go on social media to be told what to buy, they go on social media to be social, and any advertisement or sales message that they see is just a bonus.
If your social media is entirely focused on pushing overt sales content, then you are likely to lose followers and will not see a return on your efforts.
Try to build a brand tone of voice that isn’t all about selling your product and remember to interact and engage with your audience and customers.
You’re not being consistent enough.
To see a return on investment from social media, you need to be consistent, and in some cases, that means posting multiple times a day, seven days a week.
There’s no doubt about it, social media is time-consuming and labor-intensive, and you need to have a consistent posting strategy in place to stay on top of your content calendar.
It’s not your social media – it’s your website.
If all of your social media activity is driving traffic to your website, then it could actually be your website which is letting you down.
Check your metrics to see if your social media campaigns are sending traffic through and if they are, but it is not converting, then this is most likely due to your website and not the campaign itself.
A well designed and carefully thought out website can elevate your business marketing and will ensure that any potential customers drawn in by your social media are then converted to the next stage of the customer journey.
These are the five most common reasons why your social media may not be converting – do any sound familiar?