Whether you are planning to launch your brand or have a new product lined up, you can’t miss the value of first impressions.
If the potential customers love you, at first sight, nothing can stop them from becoming your loyal fans.
A great grand opening at your store, an event venue, or anywhere else is a good way to get started. Such events have the potential to create buzz and curiosity which are essential to getting foot traffic when you go full swing.
But a lot goes into making an opening grand and memorable because such events happen every day and people will remember only if you do something different. Here are some unique ideas you can implement to impress your audience.
#1 Get a Head Start
If you have an opening lined up, starting early is surely the best thing to do. Getting a head start becomes all the more important if you are a newbie. Creating brand awareness is the key, with a solid and consistent message that strikes a chord with the audience.
Come up with an interesting tagline and create some cool ad copies. Show off your upcoming brand everywhere you can- online, in-stores, at events, anything that fits your marketing budget. The same goes for new products as well, though less work may be needed if you are already an established name.
#2 Build Relationships
Even before you have the opening event, connect with people, and build relationships. Personal interactions can have an amazing impact, so get your promotion team in the field and ask them to see people personally.
Apart from the customers, work on fostering connections with partners and vendors as well because they will have a key role in boosting your business ahead.
Go one step ahead and invite these people to the opening event to get the best turnout.
#3 Invest in Promotional Material
Another unique idea that can actually elevate your event is the use of amazing signage and promotional material. To make sure that you catch the eye and impress everyone around, you need grand opening vinyl banners and flags on display at the venue.
Business cards and flyers are great to distribute and promote on a one-on-one basis. Make sure that you have the most impressive designs that replicate your brand image. Invest in quality material that is durable enough to last after the event as well.
#4 Support a Cause
Nothing impresses people more than a brand that goes the extra mile to do something for the community. Right on your launch, think of an idea of supporting a cause such as a small fundraiser or donation drive for a local church or orphanage.
Not only will this initiative draw crowds but also present your business as one that cares for a social cause. That’s free publicity and a good image for your brand!
There’s a lot more you can do to have a great grand opening but everything boils down to your budget. Whatever you do, it should be genuine rather than showy because people trust genuine brands more easily.
