13 Event Partnerships That Should Be Part of Your Brand’s Marketing Efforts

Yagoona is a suburb located southwest of Sydney, along the Hume Highway. You can get plenty of authentic Asian food in the area due to its large Vietnamese population. As a bit of trivia, the neighborhood was prominently featured in the 2006 movie Footy Legends.

In recent years, Yagoona bloomed, which can be gleaned from the numerous construction activities. If you are a new business in Yagoona, it can be tough to make people outside of your immediate neighborhood aware of your brand.

One way to do this is to partner with event organizations for possible sponsorships. In return, you can display your banner or logo. And for the branding materials, you need a professional service specializing in printing in Yagoona.

The convention and event industry is growing rapidly, and it is time for you to piggyback on its success. Data from the US Bureau of Labor revealed that the market would expand by seven percent between 2018 and 2028.

Marketers know that event marketing is one of the most effective methods to spread the word, and it also has one of the highest potentials for ROI. For instance, according to Statista, nearly 8 in 10 marketers in the US generated sales from their event marketing campaign.

Businesses and marketers are not the only ones to benefit from event marketing. More than 6 in 10 of event attendees of consumers claimed that they understood a product or service better after attending the exhibitor convention.


What Type of Events Can You Sponsor?

  1. Charity
  2. Conventions
  3. Concerts
  4. Product launches
  5. Appreciation events
  6. Team-building
  7. Trade shows
  8. Workshops
  9. Seminars
  10. Fun Run
  11. Sports
  12. Job Fairs
  13. School field trips and intramurals

It would be best if you establish your distinct corporate social responsibility. However, charity events are one of the best ways to kick start your brand identity. But do not think of it as a good PR stunt because authenticity always shines through. Consider it an opportunity to choose a cause that you will eventually support in the future.


Fear of Missing Out

Fear of Missing Out or FOMO is a phenomenon that is causing much stress, particularly to millennials. A study by Event Brite showed that nearly 7 in 10 millennial experience this when they could not attend an occasion or activity that their families and friends are going to.

For new companies, you can leverage on this phenomenon by partnering with event organizations for possible sponsorships. For a small fee, you now have a chance to display your banners on location. You can also send your staff to send out flyers and brochures to attendees.

Of course, you need to make sure that your promotional materials are professionally done. If you do not have graphic artists in your company, you can opt for professional printing in Yagoona.


In Conclusion

When thinking about promoting a brand, new businesses do not immediately consider events and conventions. Part of the reason is that they believe it will entail a lot of resources. However, that is not the case.

Aligning yourself to a cause would not cost you much. The crucial thing is to network with other organizations and groups so that you can be part of their events.

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