There’s no getting away from the fact that every business, no matter the niche, needs to make a good impression to get customers through the door. There are many ways to create a good reputation; however, it doesn’t always come easy or fast. Building relationships with everyone your brand comes into contact with is vital to make a lasting impression.
It’s also sometimes not enough to just give excellent customer service too, as quality offerings also stand out in the crowd.
If you are able to command a good position in the market, it will pay dividends at the bottom-line. So if you’re looking to make your mark, check out these simple ways to start creating a positive and memorable impression for your organization.
#1 Showcase your values
In the current economic climate, there is a lot of talk about ethics and sustainability in the industry. It’s now not enough to just sit at the sidelines, and many companies are looking at different ways to make their company more sustainable going forward. If you have started making steps towards this, then it’s a great idea to talk about it.
However, that doesn’t mean that bragging or touting this as a sales tool is a good idea. Consumers are becoming more conscious of their buying habits, and in turn, they’ll see straight through companies that are just ‘doing their part’ for the commercial gains.
Rather than using it as a sales funnel, something as simple as joining more forums on the topic and making yourself a figurehead for change in your niche is a great way to lead the charge. By making your company a source of inspiration, people will come to you naturally without the hard sell.
#2 Use the best equipment in your business
To do a job well, you need the right tools for the job. However, the best of everything doesn’t have to be the most expensive, either. Quality is critical when choosing the right equipment to carry out tasks, and whatever niche you’re in, it should be ready to tackle the task without buckling under the pressure.
If you’re carrying out heavy-duty jobs such as commercial cleaning, suitable and hardy equipment should be used to carry out jobs efficiently. You can visit Steamaster, for example, to get the best deals on professional tools for your company.
It’s a great idea to consider purchasing maintenance plans and other warranties for your business equipment too, that way, if anything goes wrong, you’ll have it sorted quickly, without a hefty bill.
#3 Listen to your customer
Companies that enjoy success in their field have mastered the art of listening to their customers. Feedback is essential to take from consumers, as how else would you know how to improve. That’s not to say that the customer is always right, however, getting a good balance of their opinions and desires will help make your offering the best it can be.
It’s also worth noting that although feedback is essential, you may also face a fair share of criticism and complaints during the process. If you’re lucky, there will be few and far between; however, it’s advisable to listen to them. Some might not be constructive, and unfortunately, there are some people you’ll never be able to please.
But do listen to those ones that have included ways that the experience could be better. If you are able to juggle changing some processes to fit the needs of customers better without adding too much to the cost side of things, you’ll reach a happy medium and still reap good profits.
#4 Build a good relationship with suppliers
It’s not just your customers that need looking after either, as to how you treat suppliers is a crucial way to make a good impression with your industry. Although you have a business arrangement with other companies, being unprofessional towards others can immediately set you off on the right foot.
Even if you have disagreements on areas of deals and costs, handling it correctly to ensure your reputation stays intact. Building relationships with other businesses can take time, but once you have a solid foundation, you will be able to negotiate lower costs and more favorable terms to help your business succeed.
Also, another vital thing is to try and pay your suppliers on time, as although there is a grace period, if you are delaying payment, companies for no valid reason, companies will refuse to work with you and potentially blacklist you from future purchases.
#5 Create consistent branding
One of the first things people see when they are introduced to your business is branding. The message your company portrays will also give them a good idea about what you’re selling and the type of company you are. It’s strange to think that in fact, if your branding isn’t representative of your company, this can turn people away in an instant.
Although branding isn’t just about the logo or point of sale stuff either, it’s everything in your business from general administration internally, and what you show to customers. Everything across the board should be consistent.
To get this consistency, you need to create a tone of voice for your organization. This tone of voice should cover how you speak to stakeholders in the company from customers, all the way through to shareholders. It’s quite simple to create this strategy, but you have to identify the type of people you’re talking to across the company, but also determine what they respond to, and how your brand can be portrayed in a positive light throughout the process. It can also be helpful to get external advice on this, as they can impartial on how your company comes across to others.
These are just of the best ways to make a good impression with different types of people who come into contact with your business. Without these positive connections, you may struggle to succeed in the long term. Some don’t require too much change either and can give you quick wins all around.
What are you doing to make your best impression with your business?