When the comes to the new year with your business you will likely want to try a few things to freshen up your branding and give it some new flair for your audience. Marketing is always something which is inspiring for your brand and if you are able to, video marketing can be a good way up your game and bring something new to the table.
Here are some of our top tips if you fancy bringing in some video marketing to your brand this year.
#1 Tell a Story
If you ever want to really engage your audience and make a good first impression you will want to make sure that they see you as a real person and not just a brand. Small businesses can have a hard time breaking into the world against other companies so it is always handy if you are able to show some of your personality as this is often what can change the way people see you.
Whether you send out a video email or a YouTube video to your audience, you will do well by introducing yourself and telling a story about you, how your company started and other things too.
#2 Crucial first five seconds
If you think about the way that customers minds work, if you can’t grab their attention within the first few seconds of your video, they will click off and go elsewhere. For example, you might notice that the biggest YouTuber in the world, PewDiePie, will always start his videos with a random outburst or something which immediately grabs the attention of the audience.
It is a shock factor or interest like this which keeps you watching and this is why you need to think about how you introduce your content. Take cues from some of the biggest creators and see what you can do.
If you want a video to get a lot of likes and views you will want to make sure that you aren’t just sitting in front of a white wall talking to the camera. Styling your content is important and you will want to add fun cuts and clips throughout the video to grab the attention and hold it. This can really make your video stand out and it will make a positive difference to your content.
#4 Don’t focus on the product
Most video marketing is too focussed on the products and the issue with this is that people don’t really want to know about products. They want to see your video for genuine content and they want to think about who you are and what you can offer.
Instead of being overtly an advert for your products, consider doing something useful with your products in the video or telling a story and relating it back to the products at the end.
#5 Don’t Be Boring
Whatever you do when you come to create a video, make sure you aren’t boring! It is something which can be each if you aren’t used to making content, but you need to look at other creators and see how they make their videos more exciting.
You can try a few different techniques and think of adding the odd joke here and there for good measure! Making a good impression means that you don’t want your audience to fall asleep halfway through the video!
#6 Take a risk
There is nothing more vital and titillating than some controversy. If you can subtly add something a little risqué into your content without corrupting the integrity of your business, you’ll likely drum up some pretty amazing interest.
A good example of a brand who is great at telling some funny jokes and also taking pop culture and using it for their marketing is KFC. They can be a good one to watch and they are personable online and always use techniques to drum up interest for their brand.
#7 Make it Mobile Friendly
If you want to make video content which will be watched by as many people as possible you need to be sure that the content you are creating is mobile friendly and user-friendly. This will include thinking about the screen resolution, the orientation of your video and other settings such as the color and volume.
Be sure to share your videos on a platform which is supported on multiple devices such as YouTube or Facebook because these can be useful for your brand anyway.
One thing which you can never escape when making content, even when you are making content for video, is SEO. SEO will always have an impact on your video content and the way it is seen on the search engines. Make sure when you upload a video that you use the best tags and title you can as well as using the description to really drive those keywords home for the better.
It will make a big difference to the ranking of your video and if you are lucky it will appear on the first page of Google video search results and be seen by many.
#9 Embed Your URL in the Video
When creating a video for your brand, this is another great opportunity to really hammer home your website and social media accounts. When making the video you could find it useful to have the website appear in the bottom of the screen and you can even think about letting it appear in the corner of your video for the entire duration.
This can be incredibly handy for you and it will drive more people to visit your site after watching to find out more about you and what you can do for them.
#10 Educate Your Audience
When it comes to content creation, there is always something great about making a video which teaches your audience something useful. For example, if you are a company who sells cleaning products, your videos could demonstrate the best ways to use your products as well as sharing some helpful cleaning hacks for people to use at home. If you can bring some real value to your audience you can make all the difference when it comes to how they view you and your content.
#11 Add music
If you want to create a professional and fun video for your audience, one thing which you will always want to do is add some music in there to add to the content you are sharing. Music can have a huge effect on the psychology of people and if you choose the right music they will be in the right mood to listen and watch your content.
#12 Use customers
A fun thing you can do for your branding is to actually run an event where your customers can share videos with you and you can then edit these together into a collaborative post. It can be talking about your products, sharing their hacks and tips or even recipes. Involving your community is always a good way to drum up interest and also to keep them engaged for longer.
A CTA, or call to action, is something you can add at the end of a video which will tell people what they should do next. This means that you can add a request for people to like and share the video, subscribe to your channel or visit your website for more content.
It is important when you do this that you do it as naturally as you can as to not sound too salesy. Consider just mentioning at the end of the video that if they want to learn more or find more content they can do A, B, or C.
#14 Behind the scenes
Something which can definitely set you apart from the rest of your competitors is the ability to share things from behind the scenes in your office and also share exclusive looks at things like photo shoots and projects. Doing this adds a real human element to your brand and it will make people want to interact with you and be a part of what you are doing.
#15 Keep it short and sweet
When you make a video for your audience the best idea is to keep the content as concise as you can and always think about making sure you don’t waffle on for too long with what you are saying. Short and sweet videos which get to the point are easier for people to fit into their day and for this reason, you are much more likely to get the views and engagement you need for your business.
When you have finished making your video this is only half of the work done, you also need to make sure that you edit the video the best you can to make it the best it can be.
Never rush the editing process and be sure that you always take the time out to watch and rewatch the video until it is just right. It might take some time but it is always better to be safe than sorry and you want to provide the best video you can to your audience.
What are some video marketing tips that your business is doing?