How To Establish Authority When You’re A New Business


When you’re just starting out, you’re always going to face a range of difficulties. Not every new business will succeed, but of course, you’re going to want to do whatever you can to make sure that yours does. When you have a great idea, the drive to do well, and passion for your project, there’s every chance that you are going to be able to make this work.

But determination and dedication aren’t always enough. While this is going to help you to make waves, you also need a range of tools to help you do it. Because being a new business is tough, and you need to be able to stand out. Yet that can be quite tough when you’re not established.

So, one of the first things you’re going to want to do is establish yourself and your business. Right now, when nobody knows who you are – or they do but they’re not sure if you’re trustworthy or reliable, then you need to change that.

A great way to do that is to build authority. Because when you’re seen as an authority in your field (both you as a business owner and the business itself), people will start to take notice. You need to ensure that you demonstrate that your business knows what it’s talking about, that it’s an expert, and that you should become the go-to for whatever it is that you provide.

So let’s take a look at how you can do this.



Making contacts in your industry is always good for business. But when it comes to establishing authority for yourself, you’ll find that this can help you in two main ways.

The first is that you’ll be able to make connections that can help you to find additional opportunities for your business.

These connections will essentially back you up as an authoritative entrepreneur and business. And secondly, you’ll be seen and associated with these contacts too, and you’ll be leveraging their authority as a result.


Focus On The Truth

Next, it’s going to really help you if you’re able to focus on the truth in everything that you do.

Make sure that you’re transparent, that you stay factually correct about whatever it is you do or talk about, and keep your audiences’ best interest at heart. When you’re honest, you’ll always be seen as a trusted authority.


Do Your Research

From here, you’re then going to want to make sure that you backup everything you do with research. This is not only great for your knowledge of things, but it will be great for your marketing, as shows, too.

Research can be powerful, and if you use it to underpin your actions, your research and facts can back you up as an authority.


Create Killer Content

You’re also going to want to make sure that you establish your authority with content too. This is often the quickest and most authentic way for you to do this.

By creating content that can later convert as discusses, you’ll be making waves. When you use your research in this as the last point showed us, you’ll be getting double the impact too.



Get Good PR

Even when you’re great at what you do, when nobody knows who you are, it’s not going to help you to build up your authority. So think about bagging yourself some good PR at the same time.

You need people to know who you are and what you stand for, so feature in interviews, give comments and opinions to the media, and generally do what you can to have a presence in your industry.


Speak At Events

As a step on from that, you’ll definitely want to think about speaking at events and conferences too. When you can comment on key topics related to your business and industry, you’ll be seen as an authority.

And sometimes, just being associated with and seen at these events can help you to establish your expertise.


Have Integrity

And finally, above all else, you’ll always want to make sure that you have integrity. Be sure to stay true to you are, stand for what you believe in, and be approachable too.

When you’re easy to like, honest, and you show that you really care about what it is what you’re doing with your business, you’ll stand out. It doesn’t have to be hard to build authority, but it does take time. So be patient, be true, and it will happen.

What are you doing to establish authority as a new business?

Similar Posts

Leave a Reply

Your email address will not be published. Required fields are marked *

7 + six =