How To Get The Best Results At Your Next Trade Show

All business owners who sell products and services will want to attend trade shows at some point. Depending on the nature of your operation, some firms will do that more than others.

However, getting the best results isn’t as simple as you might think. For instance, most company bosses will make mistakes and have to learn from a process of trial and error. I thought you could benefit from some advice that should mean you get the best outcomes straightaway.

The information on this page comes from years of experience in the exhibition and trade show worlds. So, you just need to put the suggestions to good use if you want your business to succeed the next time you attend such an event.

Select Your Events Carefully

You only have to search online to find thousands of trade show and exhibition listings in your home country. As you often have to pay for your stall, it makes sense to choose the most suitable events.

Many business owners make the mistake of exhibiting at the wrong places, and so they never produce positive results. When all’s said and done, you should only head to the events best suited to your operation.

For example, people running construction companies will not benefit from an SEO exhibition. You get the idea, right? Just take a look at the other firms expected in attendance, and it should become easy to tell if you’ve made the right decision.

Take Your Best Team Members

There is no point in trying to manage a trade show stall alone. You need to choose your best and most educated employees for the event.

They can help to answer questions and start conversations with attendees if you’re busy talking to someone else. Just make sure you only take the people who understand the inner workings of your company.

The last thing you need is for someone to leave with the impression that you don’t know what you’re doing. For that reason, it’s sensible to create a script for your workers to follow. Give it to them, at least, a week before the event, and test their knowledge daily.

If they can answer any question thrown at them with authority, you should experience reasonable results.

Find an Expert Exhibition Stand Designer

You’ll find hundreds of graphic design companies online that provide items for your display stand. Some are better than others, so it’s worth performing some research ahead of time.  You’ll also want to find a company that can specialize in setting up inline exhibits to help put your best foot forward.

Once you find a reliable firm, you can discuss your requirements and obtain some quotes. In most instances, your stand will sit between many others, and so you need something striking to catch the eyes of attendees.

Most of the people at the event won’t have time to stop and talk to every business owner. So, you have to use graphics, colors, and carefully worded to grab their attention. Failure to do that will mean people spend more time conversing with your competitors.

Provide Branded Free Gifts


Everyone loves getting something for free – especially at trade show events. So, it makes sense for you to provide some branded gifts to anyone who stops for a chat.

Perhaps you could purchase some sweets that come with your company logo? Maybe you’d like to hand out notebooks that promote your business? Just try to think of items that people are likely to use and not throw away.

That will help to boost brand recognition, and it could keep your company at the forefront of their minds. There are websites you can use to design and purchase such products, so you just need to perform some online research.

In most instances, you won’t have to spend a fortune. You can also get some amazing discounts if you purchase the branded items in bulk.

Wear Branded Items/Uniforms

You want to look at professional as possible when exhibiting at a trade show. So, it’s wise to purchase some branded items or uniforms for your employees.

T-shirts containing your logo should be enough to make sure you look like part of a team. However, you could also purchase lanyards, branded pens, and more. You just need to take a look at the same websites you used for your free gifts.

As I already mentioned, it’s possible to make excellent savings if you purchase everything at the same time. The branded items will help to create a satisfactory impression, and people will feel more confident when speaking to your team.

Offer Printed Materials to Attendees

Some people simply won’t have enough time to inquire about the inner workings of your business. However, they might show an interest in your products or services.

In that instance, it’s sensible to contact a company offering brochure printing in Kennesaw, GA (or elsewhere more relevant) and have useful or interesting information available to hand out.

This way interested parties can go away and study the products or services you offer in greater detail in their own time, they’ll appreciate you being mindful of their time and it’s more likely they’ll take a look at your website and other offerings while they’re at it.

You can give them to the interested parties and let them take a look whenever they have some spare time. Develop a catalog that explains all your products and services for the best results.

Try to present the information in layman’s terms so that anyone can understand it with ease. That isn’t always possible if your company does something complicated. Even so, you should try to keep things as simple as you can.

Ask for Feedback


The best way to improve your performance at trade shows is to ask for feedback. Maybe you could leave attendees with a questionnaire asking about their impressions of your business.

Most of them won’t fill them in, but some might, and that could provide an interesting insight.  Some people might make suggestions as to how you can get better results. You should take all their advice on board and alter your approach with their comments in mind.

As I mentioned at the start of this post, most company bosses have to undertake a process of trial and error to get things right.

Are You Planning to Attend Trade Shows?

I hope you found the tips and advice on this page useful, and that you’ll put it into practice in 2016.

Trade shows are still some of the best ways to exhibit your products or services and reach new customers. So, don’t overlook the benefits of attending such events as we move towards the summer.

Who knows? You might meet someone who helps to turn your business around if you play your cards right.

Are you planning to attend any trade shows for your business this year?  Share your comments and thoughts below.

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