An important part of any business is to know your customer. The better you know them, the better you can communicate to them, offer support to them, as well as market to them and encourage them to keep coming back. You don’t have the luxury of building a face-to-face rapport if your business is based…
Affiliate marketing is when you earn a commission for promoting another business’s products or services. Many bloggers incorporate affiliate marketing into their websites as a way to earn money. Each time a customer clicks on an affiliate link and/or buys something, you get paid. It can be an effective way to earn passive income, and…
Being an entrepreneur during the COVID-19 pandemic can be difficult. With business closures and unemployment rates rising rapidly, these scenarios can give you an unsettling feeling about whether you should rise to the challenge or just succumb to the pressures of the economic fallout. With the rise of e-commerce, entrepreneurs are facing new challenges to…
Brand building has become a significant challenge in the era of Facebook and YouTube. A decade ago, companies hired technologists and creative marketing agencies like https://www.webitized.com/ to propagate their brand through the digital universe. Memes, stickiness, viral buzz became the native languages of branding. Social media platforms have altered the digital marketing landscape. Strategies that…
Lead generation and search engine optimization work hand-in-hand. These two elements are what create an effective marketing strategy. Although they are two different concepts, when brought together, they drive tremendous growth to your business. Search engine optimization is making a website visible in search engine ranking. At the same time, lead generation is a strategy…
The past five years have seen the online automotive parts and accessories industry thrive as more brick-and-mortar retailers go online. A McKinsey market survey reveals that this growth may continue at a rate of three percent throughout 2030. The growth coincides with the rise of online shopping since more people prefer to do their transactions…
Digital marketing is a vast and ever-changing field. It can be hard to keep up with all of the latest trends, let alone know what mistakes to avoid. In this article, we will discuss some common errors that digital marketers make and how you can avoid them! 1. Not Having A Plan Digital marketing is…
Research reveals that 89% of top digital marketers use strategic metrics to track their revenue and performance. As an entrepreneur or marketing expert, you need to always know your numbers. Knowing what works and what isn’t working is important to assess your efforts and analyze your progress. When you gain insights from your assessment and…
With the emergence of the internet of things, online retailers have a brilliant opportunity of using modern technological advancements to boost their business. The blinding pace at which e-commerce businesses are affected by the digital landscape poses some challenges to online retailers. The owners need to understand how their target customers shop, how they interact…
When you run a business, it’s important to regularly remind yourself that without your customers, you would not have a company at all! So many businesses treat their customers as little more than an afterthought and it rarely works out well for them. If your customers aren’t happy, and if they don’t feel like you…