Lead generation and search engine optimization work hand-in-hand. These two elements are what create an effective marketing strategy. Although they are two different concepts, when brought together, they drive tremendous growth to your business. Search engine optimization is making a website visible in search engine ranking. At the same time, lead generation is a strategy…
The past five years have seen the online automotive parts and accessories industry thrive as more brick-and-mortar retailers go online. A McKinsey market survey reveals that this growth may continue at a rate of three percent throughout 2030. The growth coincides with the rise of online shopping since more people prefer to do their transactions…
Digital marketing is a vast and ever-changing field. It can be hard to keep up with all of the latest trends, let alone know what mistakes to avoid. In this article, we will discuss some common errors that digital marketers make and how you can avoid them! 1. Not Having A Plan Digital marketing is…
Research reveals that 89% of top digital marketers use strategic metrics to track their revenue and performance. As an entrepreneur or marketing expert, you need to always know your numbers. Knowing what works and what isn’t working is important to assess your efforts and analyze your progress. When you gain insights from your assessment and…
With the emergence of the internet of things, online retailers have a brilliant opportunity of using modern technological advancements to boost their business. The blinding pace at which e-commerce businesses are affected by the digital landscape poses some challenges to online retailers. The owners need to understand how their target customers shop, how they interact…
When you run a business, it’s important to regularly remind yourself that without your customers, you would not have a company at all! So many businesses treat their customers as little more than an afterthought and it rarely works out well for them. If your customers aren’t happy, and if they don’t feel like you…
Companies that want to sell products or offer services online need better marketing strategies to increase traffic and conversion rates. Effective digital marketing campaigns and services help the companies increase traffic and entice consumers to buy the products or order the services. Businesses use a multitude of proven strategies for promoting their products and services…
TikTok is no doubt one of the fastest-growing social media platforms globally. With over a billion active users, the opportunities that the platform has to offer for your brand development are endless. But keep your excitement in check. Where there is an opportunity, there is competition. This means growing your brand and sustaining its growth…
There are many digital marketing strategies that you can use to help grow your business. Digital marketing has been proven to be one of the most effective ways for businesses to reach their target customer base and make more money. However, many businesses don’t invest in it because they think it’s expensive or doesn’t work….
Running a business is an ongoing competition between you and similar businesses, and you need to make sure you’re doing everything you can to maintain your audience and stand out in the market. If you can’t improve and adapt your business, you’re going to lose customers, employees, and money. There are often many areas that…