Whenever a potential client begins to search for a new lawyer, the first thing they will do is google lawyers in their area. Whether you live in a large city or a small town, you are sure to be in direct competition with others in your area, who offer similar services to you.
Whilst there are many factors that will likely affect the client’s decision regarding who to hire, such as finances, it is also important that you represent yourself appropriately.
One way in which you can do this is ensuring that your business has a strong online presence, which provides potential clients with information pertaining to your qualifications, previous successes, and any other relevant experiences.
In short, you must build up a personal brand. After all, although they require legal support, they also need to trust the person they are working with and understand that you operate with their best interest at heart.
Here are some things you should consider when building your personal brand.
State clearly what kinds of law you specialize in or are particularly passionate about. This will ensure that you can work on cases that interest you, and you can further develop your craft in the meantime. Furthermore, clients will know that you are the best in this particular field.
Be professional, but approachable. When listing your qualifications, it’s easy to slip into using overly formal language and descriptions. However, it is much better to keep it simple. A more relaxed approach will make clients feel more comfortable around you and thus more likely to hire you.
Speak boldly about cases that you are passionate about. Another way in which you can build a brand is by being particularly vocal about causes that lie close to your heart. This gives clients valuable insight into your ethos and morals. You may wish to further exemplify this by giving speeches and attending press conferences.
Following the above steps will lead you well on your way to building a clear brand for yourself, which can be useful in improving your reputation within your chosen field and establishing trust with clients – both of which are vital if you wish to succeed. You may also wish to consider lawyer management services, such as those provided by Elitelawyermanagement.com.
In addition to developing your business and personal branding, they offer a wide range of services to some of the most elite lawyers in America, including:
- Media Relations & booking services
- Marketing and promotion services
- Speaker and appearance booking
- Content marketing
- Tactical development services
In short, a personal brand is vital if you want to work successfully within the legal field.
One important thing to remember is that a potential client will be looking more closely at their lawyer than they will be at the law firm you work for, especially if you work for a larger company or corporation.
After all, you are the person who will be in charge of their case, therefore they need to know they can rely on and trust YOU above all else.