How To Grow Your Nonprofit Database With New Supporters
So you have your data collection software for nonprofits set up and ready to help your organization run efficiently.
Now you need to find new donors. How can you encourage people to give to your nonprofit?
Fortunately, there are a few ways.
How Do I Recruit New Donors?
How can you attract people who want to support your cause? If your numbers have plateaued recently, you can change your approach with the following techniques.
Be Visible
People can’t donate if they don’t know your organization exists. You need to get your name out there. Fortunately, there are many ways you can do so:
- Local events
- Social media
- Advertising
Try Different Methods of Communication
So you’ve used your salesforce data integration to identify likely donors, but aren’t getting the responses you hoped for. You may benefit from switching up your communication methods. You should use your data to tailor your communications to the demographics of your potential donors.
Partner With Other Organizations
Is there an organization that shares a common goal with yours? You may benefit from a joint fundraising effort. This kind of event brings in new demographics that have a high likelihood of joining your cause. Working with another organization also means additional resources, which can boost the scope of your event.
Use Social Media
Social media is a great way to reach a large number of people with relatively low effort. If you create a post that resonates with people, they’ll share it. Additionally, social media allows you to directly engage with and appeal to potential donors, creating a more authentic experience.
Best Ways To Encourage People To Donate
Now that you know the best ways to reach people, how can you convince them to donate?
Many people are happy to give to charitable causes but have to be selective in their donations due to financial constraints. How do you convince them that your organization is the best place for their donation?
It turns out you can significantly impact people’s willingness to give with the right message.
Use the Socially Contagious Nature of Generosity
People are more likely to give when they see others doing so. You can broadcast people’s giving by thanking them in a social media post or on your website.
Make Potential Donors Feel Inspired
For many people, giving to charity makes them feel as though they’re part of something bigger than themselves.
You can lean into this message by sharing awe-inspiring stories and images. Studies show that feelings of elevation and awe encourage giving, which makes this a win-win situation.
Let Donors Know the Impact of Their Giving
When people donate, they want to know what their money will be used for. You can provide donors peace of mind by providing concrete information about the good their funds are doing. Here are a few examples:
- How many meals their donation can provide
- How many children their donation provides for
- How many trees their donation plants
The world needs nonprofits, now more than ever. With these tips in mind and a Raisers Edge database at your disposal, you’re ready to start fundraising.
