Your business is awesome. Unfortunately, the truth is that it doesn’t matter how awesome you are if nobody knows who you are.
Engaging the right target audience is something that businesses of all shapes and sizes grapple with on a daily basis. Focusing all of your efforts on Pay Per Click advertising can quickly turn into a money pit. Yes, you have the potential to gain a huge surge in brand awareness.
But if you’re not doing anything to follow up, engage audiences, and generate leads, you may find that interest quickly dissipates and you’re back to square one. Content marketing is a fantastic way to capitalize on the visibility gained from a good PPC campaign.
Content marketing generates value for your audience as well as strengthening faith and trust in your brand. It’s a great way to showcase your unique knowledge, experience, and expertise. All the things your competitors will never have. It can establish you as a thought leader and elevate your brand. But all too often, we use the term “content marketing” interchangeably with “blogging”.
While blogging is a great way to engage your audience, it’s by no means the only creative way to spread the good word about your business.
You may also want to consider…
Print campaigns
In this digitally-obsessed age, it’s easy to forget the impact that a good old fashioned direct mail campaign can have. Especially when you’re partnered with a great firm like this- https://www.action-mailing.com/printing-and-pre-press/. Print campaigns allow you to engage all the senses rather than the visual. You can experiment with how different marketing materials feel and even smell. You can even send out free gifts in the mail. And who doesn’t love getting those?
Video
There’s no getting around it. The future is video. It enables you to convey a lot of information quickly in an easy-to-digest way. Plus, in an era where most of us access the internet on the go through a mobile device, it’s simply better suited to the needs and lifestyle of your target audience. Moreover, it’s a lot of fun to create and can add even more personality to your brand.
Podcasting
Podcasting is a great alternative to video that’s a little cheaper and easier to produce. Many of us listen to podcasts on our commute to work or in our downtime, and it’s a great way to share your thoughts with your audience in a relaxed and intimate way. Plus, inviting other business leaders to guest spot on your podcast is a great way to collaborate and grow your audience. We have some tips on how to get started in podcasting here.
Live webinars
Finally, if you want to share your insights with your audiences in a dynamic way while also addressing their questions, concerns directly, live webinars are a great way to do it. They can transform a tepid lead into a loyal brand advocate overnight.
The key to creating any kind of content is to make it relevant to the audience, directly addressing their needs. If you fail to do this, your content may come across as self-aggrandizing no matter how much care and effort you put into it.
