The beer industry has really exploded in recent years, especially in the craft beer sector. Consumers are more particular about the beer that they drink and there is a constant demand for more interesting styles and flavors.
While the big beer companies are still doing well, this change in the industry has given rise to lots of smaller craft breweries. These breweries focus on making smaller batches of more experimental beers, which are usually sold at a much higher price point.
If you are a beer enthusiast, you could set up your very own craft brewery and if you are successful, you can build a good business. But there is a lot of competition out there and for every craft brewery that does well, there are plenty that fails and doesn’t make it past the first few years.
If you think that you could run a craft brewery, here are some of the best tips for success.
Know Your Beer
If you’re going to start a business making and selling beer, you need to know the product inside out. A lot of people think that they have what it takes because of they like craft beer, but that isn’t enough. There are so many different styles of beer out there, and they are all brewed in unique ways.
It’s a very delicate process that requires a lot of precision and planning, and it’s important that you have a good understanding of it. You need to know about all of the different types of beer and what makes them unique, so you can design recipes that work. But you also need to know about the differences in the brewing process that give you these different styles of beer.
If you want to start a brewery, it’s best to start brewing your own beer at home first. If you take on this hobby and practice a lot, so you understand the process, then you can think about scaling it up and selling it.
Know The Market
In some places, craft beer is huge and there is a lot of demand for it. But in other places, people are more interested in the big brands that sell the type of beer that they know, so they don’t bother much with craft beer.
If you open a brewery in an area that is big for craft beer, you will have more potential customers but you will also be up against a lot of breweries that are already well established. Alternatively, you could open your brewery somewhere where there isn’t much competition, but it’s a big gamble.
It may pay off if the demand is there, but if nobody is interested, your business will struggle. It’s important that you research the different craft beer market segments and make your decision carefully.
Invest In The Right Equipment
When you are brewing at home as a hobby, you can make do with some fairly basic equipment. You might not get the best product out but it doesn’t matter too much because it will still be passable.
But if you are trying to sell your beer, you can’t cut any corners, so you need to invest in the right equipment. You need boilers with accurate temperature controls, and a good glycol chiller so you can effectively manage the temperature throughout the brewing process. Small fluctuations in temperature can make a big difference to the end product, and cheap equipment makes it hard to control.
You also need the right bottling and storage equipment so you can make sure that your beer is in perfect condition when it is shipped out to bars and bought by customers. The startup costs of a brewery are going to be high, but if you try to cut corners with the equipment, the quality of your beer will suffer and you will struggle to get the business off the ground.
Consider Attaching A Pub
A lot of breweries attach a small pub and sell the beer that they brew directly to customers. It’s a good strategy because it means that you have another source of income. You can also make smaller batches of your new recipes and sell them in your pub as well.
This exclusivity encourages people to come to the pub and it gives you the chance to test products and see if they are popular before invest in larger batches. However, it’s important to remember that opening your own pub is a lot of work, so it’s best to focus on establishing the brewery business first and then open a pub later on.
Starting your own brewery business can be incredibly rewarding, but it’s important that you follow these tips if you want to make it a success.