Any good business needs a good website to showcase your products or services.
The modern equivalent of a shop window, it needs to get your key messaging across while holding the user’s attention for long enough so they don’t get distracted and head straight over to YouTube to look at videos of cats!
Even if you have created a site that ticks all the boxes, without proper promotion, no one will be able to see all your hard work and potential customers may never know about your business.
With a website, the work doesn’t just stop the moment you hit the button to send it live. Website Promotion Is Bound To Make An Impact For Your Business and here are just some of the ways you can do it.
Regular Updated Content
It is a good idea to keep your main content consistent as this helps with Search Engine Optimization (SEO) but you also need parts of your site that can be updated.
A blog page is a good way to continually add fresh and relevant content to your site. Even a single blog post that gets some attention can direct new visitors to your website where they will be able to see all the other things you do.
Social Media Accounts
Every company worth its salt has at least a Facebook and Twitter account, but many have moved into other platforms such as Instagram.
Social media is an invaluable tool that allows you to have instant interaction with customers, and you can also use it to promote your blog and anything else to redirect them back to your website.
Even more so than your blog, you will need to make sure your accounts are regularly updated with interesting content. Go too far however, and you can end up annoying people and make them unsubscribe.
Search Engine Optimization
A mysterious art for many people, SEO is all about the ways in which you can boost your website so that it appears higher on search engine rankings.
This consists of a number of different techniques which you can build into your website. Using keywords that you think people will be searching for in your content is important.
Regularly updated content is also a key tool in SEO. Ultimately, your site needs to become trusted and this takes time. You will want to make the SEO as good as it can be before you send your site live.
Always Mention Your Website
In any other marketing or PR strategies that you use to promote your business, always make sure your website is prominent and at the forefront.
Whether it is on some company brochures you have had produced or a press release you are distributing, you want to direct as much traffic as possible back to your site.
Website promotion takes hard work, time and perseverance but the rewards will be ample once you have a well established website that is regularly used by customers both new and old.
What are you doing to promote your website and not look so pushy? I would love to hear your thoughts on this.