With a total GDP of around 92,800 EUR, Antwerp has an excellent economy for businesses to grow and thrive.
Flyers have a high response rate of around 49%. Stats show that over 58% of people who receive flyers open them, while 42% read them.
Since they are a cost-effective marketing tool, flyers can be used by both small-scale and large-scale businesses.
You could consider working with experts specializing in Antwerp flyer marketing to plan your campaign effectively.
Consider Your Budget
The cost of running marketing campaigns in Antwerp is around 6% less than in other cities in the country. Know your budget before planning an Antwerp flyer campaign.
Even though flyer distributions are a low-cost marketing method, it is essential to have clear-cut calculations and estimates. Discuss your budget with your finance and marketing team and come up with a feasible plan.
Identify Your Goal
Understand your flyer campaign’s purpose and critical goals. Each campaign serves specific purposes like market penetration, lead generation, customer retention, generating sales, customer survey, etc.
Knowing your goal will help you measure the results and understand your progress.
Understand Quantity Requirements
While running a flyer campaign, it is essential to know how many people your business intends to reach with it.
The reach requirements could vary from a few veteran clients to a large number of potential customers. Understanding the number also helps ensure optimal budget utilization.
Market Segmentation and Demographics
Studying the demographics of the audience is as essential as knowing what their preferences are. For your local business to run a successful flyer campaign, you will have to research and study your target audience.
Segment them based on location, cultural values, age, gender, common likes and dislikes, and occupation. Segmentation helps you to plan and design campaigns that address everyone in general.
You can also run multiple flyer campaigns, each targeted to a particular segment.
Choose the Right Channels of Distribution
Selecting the right channel plays a vital role in a successful flyer campaign. A flyer that fails to reach your target audience fails to achieve its goal. The correct distribution channel varies from business to business.
For example, a sports car manufacturer could attach flyers to auto magazines, while a business newspaper and a sports apparel business could distribute them with sports magazines or auto expos.
The right channel helps your flyer to reach the right target at the right time.
The Right Designs and Material
The flyer design is critical and should align with the nature of your business.
You can use the fonts and colors that your business uses in its logo. Your target audience’s tastes are crucial to consider when choosing the design and flyer material type.
For example, there are over 1200 top companies in Antwerp. If your target audience comprises business executives, it’s essential to use high-quality paper and classy designs.
You can enhance the success of your flyer campaign by identifying hotspots to roll out flyers. From parking lots to music concerts, every potential location, you must identify the best locations during the planning stage of a flyer campaign.