If you have an idea for a product and want to make and sell it through your business, that is fantastic news.
More and more people are turning to smaller independent companies now when they are purchasing goods, so the market is ripe.
However, creating your very own product is a lot more difficult than you think, and before you even begin to think about getting out on the shelves or on your website, there are many steps you need to take. If you are not quite
sure where to start, take a look at this handy guide on how to create your first product successfully!
Know who your market
As much as we all would want to, it is nigh on impossible to market your product to everyone. There is always going to be a significant proportion of the population to whom your product is irrelevant or unnecessary, and you would be silly to waste your time targeting them.
Instead, you need to decide who you are aiming your product at. For example, a cleaning product would be more attractive to homemakers, cleaners and possibly the food industry.
Once you know you want to sell your product to, spend your time focusing on them and move on to the next step.
Explore manufacturing options
If you already can manufacture your product, you can ignore this step. However, most small businesses will need to figure out how they are going to produce the product.
You may already have manufacturing abilities, and if you do, you can ignore this step. However, if you don’t, you will need to work out how you’re going to manufacture your product.
Depending on what your product is, you may need to look at a few different kinds of manufacturers. Let’s retake the cleaning product – for this; you would need to find a manufacturer for both the solution and the carton or bottle.
Design the packaging
Once you know who you’re selling to and how your product is going to be created, you’ll need to design the packaging to surround your product. Think back to who you’re selling it to and design it around what will attract them to your product.
You can also use companies that specialize in product packaging to help you streamline this process. To learn more on how to use packaging automation you can check out the resources in this article.
Try not to conform to what similar products are doing so that your product stands out from the rest. These days, many people are looking for more eco-friendly packaging, so instead of plastic, consider options such as corrugated box packaging.
Use product testers
Next up you will need to have your product tested by unbiased and opinionated people.
A great way of not only getting the reviews you need for your website but also gaining recognition online is by using bloggers to test your product. It’s a fast and straightforward way of getting the feedback you’re after.
Find a spot in the market
Finally, once your product is packaged, manufactured, designed, and tested, you will need to find a place in the market.
If there are lots of products like yours hitting stores, then you may find it becomes lost in the abyss. Choose your time wisely, and your product should be a hit!
What are you doing to get your product idea out there?
