There are not many small business owners that get into the business of their choosing with capital to burn.
To build a small business from the ground up you have to be willing to get your hands dirty and work with what you have.
Sometimes what we have to start with is not much, but we can use some of the tried and true methods of those that have been through the process.
Here are some tips that can get your small business growth in no time.
It is not necessary to have a total grasp of marketing by having a marketing degree.
Although very large corporations may have a marketing department, you likely do not have that luxury within your small business, so you have to know a bit about marketing yourself.
It is relatively easy to understand the concept. You want your name to be in the minds of your potential customers. The issue comes in when you have to choose the avenues in which to market from.
Traditional marketing requires that you pad the pavement and pass out fliers all around town and sometimes have a grand opening to announce your business to the world.
This may have worked many years ago and in some small towns it still can, but with a majority of the startup companies being online, this form of marketing is not feasible.
The first tactic for marketing your business is to have a well-maintained website. There are a number of free websites that can be made relatively easily, but if you want to put a little punch into the market you may want to hire a 3D artist to give your existing website a boost.
3D aspects allow your website to look more inviting and less flat.
Bartering seems like a very outdated word, but it is important to remember that there are skills that you will have that others will not and vice versa.
Find a network of people that are in fields that may help you with what you need in your business.
For example, an attorney may need the help of an artist to grow their firm and the artist may require legal advice.
In the world of business, it never hurts to ask for help and you will find that others out there will be more than willing to barter with you because they are in the same financial boat that you are in.
Some of the best artists in the world are known for carrying a colored pencil and paper with them everywhere they go.
They do this so that they can draw anything interesting they see. That is how most of them come up with some of the most amazing and “out there” paintings that we see in the world.
The small business owner can learn a lot from the artist by adopting this philosophy into their daily lives.
There are going to be times that you are out of the office and have an idea that may improve your business. Keeping paper and a pen will allow you to jot down ideas as they come to you.
Some of your ideas may seem a little strange when you read them later, but for the most part, you will find that the ideas stick with you better than relying on your memory.
Some small business owners will attempt this with the use of their smartphone or mobile device, but it is much more beneficial to have physical paper and a pen for the task because it has been proven that writing things down in pen makes them concreted in your mind and more likely to be accomplished.
Listen to Others
The small business owner can sometimes be closed into their own personal lives.
They will eat lunch in their office and only focus on the business itself. Where it is great to be focused on your work, it is more beneficial to get out into the public and listen to other business owners.
This is not to say that you have to set up business lunches each and every day to get ahead. Simply finding a group of business people that are already having lunch and sitting within earshot can give you a bit of an advantage.
The information gained can often be very beneficial to your personal business if you only sit and listen to what they have to say. Those that have already made it big in the business world have much knowledge to give, even if they do not realize they are giving you the advice.
The most important thing in growing your small business is to not think of it in terms of a small business. It is your business and therefore your livelihood so it is big and important to you.
Treat it with care and follow the business trends that are already out there and your small business will soon grow to new heights.
What are you doing to budget with your business and grow your business? Share your comments and thoughts below.