5 Steps for a Smooth ERP-Salesforce Implementation

It’s no secret that Salesforce is king when it comes to customer relationship management (CRM). While Salesforce is highly effective in this realm, however, it doesn’t have a lot of features that businesses need from sophisticated enterprise resource planning (ERP). Luckily, it’s possible for organizations to get the customer benefits of Salesforce’s CRM along with…

How to Handle Financial Transactions in the Digital Age

How to Handle Financial Transactions in the Digital Age

Companies have to be confident in dealing with financial transactions in the digital age. The internet is not just a place to develop a presence and to provide information to customers; it is the place where business takes place. This means that your company needs to be present on a variety of digital platforms, and…

Be Creative: Offline Marketing Ideas That Engage More Than Facebook Ads

Be Creative: Offline Marketing Ideas That Engage More Than Facebook Ads

To write a post that totally ignores the power and presence of digital marketing and focuses solely on offline marketing strategies would be as bold as Conor McGregor. So, we will start off by adopting our most monotonal voice and saying digital marketing is really important, beneficial and necessary. The reason we said it that…

4 Types of Lead Generating Content for Your Travel Landing Page

4 Types of Lead Generating Content for Your Travel Landing Page

Your goal: To create a landing page so good that will make visitors stick like a barnacle. The problem: Your content usually falls flat, and you can’t seem to get visitors to convert to the next stage of the buying process. Although creating content is simple in theory, actually finding the right message that works…

4 Rookie Ecommerce Mistakes You Need To Avoid

4 Rookie Ecommerce Mistakes You Need To Avoid

Starting and building a business may seem like a daunting task, but with the feverish development of e-commerce platforms in recent years, it’s become easier than ever to set up an online store and start selling. While there have certainly been worse times to be an entrepreneur, running a successful online business isn’t a walk…

Top 5 Ways To Crash Your Start Up [And It’s Not What You Think]

Top 5 Ways To Crash Your Start Up [And It’s Not What You Think]

We are in the age of the start-up. It seems that everyone has a fledgling business or at least has an idea of starting one. Do you want to join them? You don’t have to hand in your resignation letter right away. You can launch your business, build it up gradually and then leave your…

Don’t Miss Out On These Killer Mobile Engagement Strategies

Don’t Miss Out On These Killer Mobile Engagement Strategies

Despite gloomy predictions a couple of years ago that we’d reached “peak smartphone,” the smartphone market continues to expand in size. Over the next five years, we’ll see a further two billion people go mobile, using cheap smartphones in emerging market countries. This has important ramifications for businesses. Companies that don’t adopt a proper mobile…

Bland Branding: Marketing Strategies To Give Your Business A Boost

Bland Branding: Marketing Strategies To Give Your Business A Boost

Many businesses these days will find themselves in saturated markets. Not only will someone provide a similar product, service, or information that you do, but they may have a bigger reach and even be more successful. However, this doesn’t mean that you need to be giving up on your dream and business. This just means…