Online Business

Starting and building a business may seem like a daunting task, but with the feverish development of e-commerce platforms in recent years, it’s become easier than ever to set up an online store and start selling. While there have certainly been worse times to be an entrepreneur, running a successful online business isn’t a walk…

We are in the age of the start-up. It seems that everyone has a fledgling business or at least has an idea of starting one. Do you want to join them? You don’t have to hand in your resignation letter right away. You can launch your business, build it up gradually and then leave your…

Despite gloomy predictions a couple of years ago that we’d reached “peak smartphone,” the smartphone market continues to expand in size. Over the next five years, we’ll see a further two billion people go mobile, using cheap smartphones in emerging market countries. This has important ramifications for businesses. Companies that don’t adopt a proper mobile…

Standing out in the world of eCommerce can be quite difficult. With many businesses competing against each other, remaining relevant often requires a lot of effort and hard work. This is why it’s crucial to have a strong plan before entering the unknown. If you own an eCommerce business or are thinking about launching one…

Many businesses these days will find themselves in saturated markets. Not only will someone provide a similar product, service, or information that you do, but they may have a bigger reach and even be more successful. However, this doesn’t mean that you need to be giving up on your dream and business. This just means…

The website is your online home. It’s the place where your branding rules above all else and you get the most wiggle room to make the best possible impression on your target market. So, when the site doesn’t work as intended by your carefully made design choices, it’s all too easy to get frustrated. If…

E-commerce is one of the most exciting emerging markets of modern times. More and more of us are buying online, and if you’re an entrepreneur with designs on making it to the big time, this is an area which may be of great interest. If you’re preparing to launch a new venture or you’re hoping…

Rebranding your business probably sounds like one of the scariest things you’ve ever heard of in your life. After all, you probably spent a lot of time the first time around choosing colors, fonts, taglines, and just about everything else that goes into a good brand. However, there are some telltale signs you should look…

The digital world has changed the face of B2B marketing for everyone, especially when it comes to lead generation. However, not all tools are well thought out, helpful, right for every business or free of spam and although in an ideal world every B2B lead generation campaign leads to a ton of high-quality prospects to…