Your start-up business is something that you should be definitively proud of!
The work you’ve put into it has, without a doubt, be worth it. Reaping the rewards don’t come as quickly as you’d hope, unfortunately, if we had our way, we’d be making enough money from the business not to have to think about it again!
That’s not always the case though. Start up businesses take the time to start generating a decent income.
If you are nearly there but fancy just making that little bit more, here is a list of the best tips you will ever hear to help you make more from your start-up company.
Go for some funding!
It isn’t just for the uber creative and video savvy! There are so many places you can try and get some funding from! These crowdfunding websites work best when they make a bit of a splash online so you should put something unique together to pitch your idea.
It would be worth getting a student filmmaker on board and see if they have any cool ideas for a pitch. Chances are, they probably do!
Or you could go with a company to get a great pitch together; it will cost more though! It might be worth it in the long run though! You have to spend money to make money.
Never underestimate the power of a little bit of internet hype.
You could, of course, go a more traditional route and get funding from a bank, investors or universities, but why not use the tools that are available to you?
Making the most of what you have!
Do you use an office for your business? If you do, have you ever thought about renting it out while you aren’t using it?
There are some great places online where you can rent out your space for really short amounts of time (even an hour). If you do this, you will be making money when you aren’t there.
If you don’t go in on the weekends, there is someone who is looking for somewhere to work on the weekends; this could be an invaluable income source for you.
Along the same lines, if you don’t have an office space but need one for a meeting or something, have a look at these sites as you won’t have to book if for the whole day.
These sites offer it up for as little as an hour; you could save a bunch of money by only hiring out an office for the exact time you need it.
Again, it’s just about finding out the resources available to you and utilizing them in a way that works for you and what you are trying to do with your business.
Have a look around for some systems that could help you!
If you do a quick search online for a system that is made to help run your business, you are sure to find loads of them!
If your startup company is running a small hotel, have a look at management software that could help you keep track of everything!
It saves you a lot of time that you could be putting into other aspects of your busy job as a startup owner!
There are also some places online that can help you keep track of your payroll as that is something you don’t want to get wrong but also don’t want to have a massive headache over!
Target your original customers
The clients that you originally started out with are your most loyal and most likely to bite when it comes to new products or services that you are offering!
You need to make these customers feel special (because they are) by providing them with unique deals for being such a longtime customer!
You could even go super personal and write them a letter saying how grateful you are for their business, offer them a great discount on something.
This will not only get you a bit of business but it will also raise their appreciation of you, and maybe they will go on to tell some of their friends about what a great experience they had with your company!
If you don’t pay particular attention to your customers, another company will do exactly that, and you may risk losing them! Remember that these are the people who are making your business possible.
You could consider getting a business partner
This is not something that everyone would be up for as people do tend to feel protective of their work especially when you have given your heart, soul, and tears into making your company possible!
However, it could help you out, if you were open to it! If you had a partner, you would have someone else to think of new innovative ideas with!
You would gain all of their skills onto your team, and who could turn down extra knowledge? Overall though, it would be easier financially, you would have more investors and tax works out in favor of those with business partners.
Half of your business is a lot to feel like you are giving up, but you just have to look at the gains and figure out if it is worth it to you, just know that it’s a great option for you!
If you can, have some of your employees work from home
Remote working is one of the most untapped parts of businesses at the moment.
When computers first came about, everyone was convinced that almost all employees would be working from home because you just save so much on the overhead!
It didn’t happen, however, almost all of the population still travels into work (also think of the good you are doing for the environment)!
Having your team all working together in one place is great, but if you are looking to save some money, remote working is the way to go! You can always make sure you hold a meeting every couple of weeks if you felt it would help.
Imagine cutting the cost of the entire office; you would save an absolute fortune. You just have to weigh up to cons and pros to see what works for you.
Social media is key for your brand
How many times have you heard this before?
Sorry but it’s because it’s the absolute truth! Social media has been so revolutionary for companies; it’s just like having free advertising. Make sure that you are easily findable on all social media platforms.
Try very hard to get a handle that is as close to the name of your brand as possible, this way people will be able to find you instantly.
Also, you need to make sure you locate the line perfectly between posting enough to keep people interested but not too much that your followers feel as though they are being spammed which will inevitably lead to an unfollowing!
Make sure it is always fresh, and up to date, a lot of people will find you this way. Also, make sure you have a newsletter, this is an excellent way to target your most loyal customers- the ones who want news from you.
Influencers are the new go-to advertisers
This goes along hand in hand with the previous step. Influencers (people who have a lot of following on social media who do paid posts) are such a great go to because some of them don’t charge much for a post but you will gain access to loads of their followers.
You ask them to post something on their social media that contains an advert for your company, and all of their followers will see it.
This will be a lot cheaper for you than running a whole new advertising campaign! Have a look at it, and you can find out if it right for your brand.
A lot of influencers only want to promote things that are in line with their image as well so you may have to do a lot of looking around to see if there are some out there who fit in with your style, these should hopefully be happy to promote your company!
Do a few little extra things on the side
There is always more you can be doing as a business owner, if you have a little bit of time, you could do some extra jobs on the side.
This is of course if you have time because running a startup business can be a full-time job and then some.
However, if you feel you have a little bit of time at the end of the day and you aren’t exhausted, you could do a few extra jobs such as some online work which will earn you a bit of extra cash that you can put into your company.
Just this little bit extra could be all that you need to take yourself a bit higher!
If you don’t have time to do this, all the other steps before this should be plenty to help you earn a little extra as a startup company!