Running a business is not without it’s difficulties, I know first had from running my own business full time for the last 7 years.
Sure, being an entrepreneur gives you some of those desired skills. Things like ambition and drive are not something you learn, more like something you possess.
However, every entrepreneur can learn something new. Which is why they go on to be successful in whatever venture they put their minds to.
So I thought it would be great to share with you some innovative ideas that every entrepreneur could consider looking into or trying. I hope they inspire you.
#1 Go to Networking Events
Networking events are one of the sure fire ways to mix and communicate with like minded individuals. Be that an event in the same industry, or individuals that share the same values.
These events are essential to also get your name out there. That could be your own freelance skills or your business.
A great tip for networking events such as this is to be prepared, perhaps with a notebook and pen and a lanyard to display who you are.
You can order online for things like that very easily. Also, what some people fail to realize is that a lot can be learnt at these kind of events.
When a group of individuals with similar interest get together a lot of knowledge can be shared. So don’t underestimate the power of networking events.
One final tip I want to share here is that you want to try to give value at these events as much as possible. The goal is not to take but to give as much as you can.
Doing that will show your not someone just looking to build a relationship just to make a buck.
#2 Make More of Your Social Media Presence
These days a lot of what we do happens online.
We all have some sort of social media to share with friends and family what we are up to. So it’s no surprise that this sort of thing is taking the business world by storm.
Allowing companies and brands to have more commercial reach than ever before. This is why every entrepreneur should take full of advantage of their online presence.
More specifically their social media profiles. Things like Facebook and Twitter can transform the way your business is perceived.
It can humanize you in a way and gives you quick and easy interaction with new and existing customers. More companies are taking on some of the other social media platforms.
Embracing things like Instagram, Snapchat, and YouTube. All of which can have a huge impact on how your business is received by the general public.
Again just as I shared in the last tip you want to provide useful and helpful advice and not just be pushing people to a sales page.
Try mixing things up by giving valuable tips and advice. However one thing I like to do a lot is ask questions that provoke answers. This is a great way to get into a conversation with your customers and learn more about them.
#3 Think About Establishing Yourself in Your Local Area
Another thing you should think about is making more of your local area.
You should be the expert in your field on your own door step. This is why making your business knowing locally could be vital to good business.
You can easily involve the brand within the local community. One way would be to get involved with local charities. They can boost your profile as well as you doing the same for them.
In sponsorship and fundraising, the relationship could work both ways. I some people this all they do when it comes to promoting their business but again it all depends on the business and the situation.
#4 Always Keep One Eye on Your Industry Trends
Finally, you should always keep an eye on industry trends.
This ensures you are one step ahead of any competition or people in the market. It also helps you prepare your own business for any shortcomings or peaks in the industry you are on.
I know for me things never stay the same and they are always changing, and thing you always have to understand is that you need to be looking for new ways to outdo what your competitors are doing because if you’re doing the same thing as them you’re business is going to stagnate.
One way I like to do this is just look at what others are doing and look at simple ways that I could improve them. These things don’t need to be huge or highly innovative.
For example, if you notice all of your customers have a particular issue with your product then you might think about a way you could solve that problem and make it easier.
I hope these innovative ideas have given you food for thought. I know for myself these things are always at the top of my mind with my business.
So how about you, what ideas are you exploring to be more innovative with your business and build your business? Feel free to share your stories, thoughts, and comments below.