Thanks to technology, the world is now smaller than ever, and we are all connected through the internet. This is precisely why, as a business owner, it is critical for you to keep your online presence up to date.
The modern consumer is constantly plugged in. Mobile phones, tablets, and computers are part of everyday life, and that means businesses must develop marketing campaigns that appeal to the masses through multiple media channels.
Consumers want – and need – to be able to access a brand wherever they go. If they see a funny billboard during their morning commute, they’ll want to pull out their smartphone and take a look at the website.
If there’s no website or an outdated one, that potential customer could quickly turn the other way. A strong online presence can actually solidify a company’s reputation and build trust among consumers.
Online Presence – Your Website Still Matters
Businesses everywhere – from local shops to Fortune 500 companies – are embracing social media to build stronger, more enriching customer relationships and to tap into the invaluable power of word-of-mouth advertising.
While there is a lot of emphasis on social media, many companies don’t put as much emphasis on their websites as they once did.
Social media marketing is essential today, but websites are still critical, maybe now more than ever. This should make sense – all that traffic from Facebook, Twitter, and Instagram has got to end up somewhere, right?
Exciting social engagement should lead to an exciting website, not a tired, outdated one.
Side Note: This is something I’m also dealing with even with my personal sites like this one and when your site does not get updated it shows.
Business owners need to pay attention to the quality of their website because all social roads lead to it. In fact I had this issue not to long ago when someone want to buy a specific product from us.
The problem ended up come down to the fact that I did not clearly disclose our companies phone number on our website. In the end we ended up gaining a customer but I still have to wonder how many customers have I lost over the years because of this mistake.
Additionally, your website is a permanent fixture. While social media is exploding in popularity now, the platforms used today might not be as relevant tomorrow. A great example of this is Periscope.
Periscope is a new social platform run by the people who made Twitter. The thing is 3 months ago I didn’t even know this platform existed and today everyone is jumping on this band wagon.
However when it comes to the content on your website you have complete control of it, which means you can share detailed information about your services and products – something your customers will appreciate.
Growing Your Business
Simply having an online presence and a good website isn’t enough to really grow your business. You’ve got to expand your business readership online, and companies such as Matomy Media Group can help you achieve this goal.
I’ve hired companies like this in the past to help get my name out there and the best part is that it takes one more thing off of your plate so you can focus on more important things.
A Matomy partnership means that you’ll enjoy the benefits of performance marketing, innovative mobile programmatic advertising, and many monetization opportunities for your business. By working with such a company, you’ll maintain a strong online presence, an excellent website, and drive traffic to the site thus boosting your bottom line.
You’ll need to grow your business through an effective integrated marketing campaign that centers on a strong, focused brand image, while communicating through a clear, consistent voice.
Your website should maintain a consistent look and feel, even across social media engagements, and your company should be an authority on your industry’s services and products. Working with Matomy can help you realize these goals and build a stronger business.
In the end every small business has it’s issues but your website is the net that pulls everything together for your business, especially in today’s age of multi-channel marketing.
The website serves as a central reference point that sets the tone and content of your brand, so don’t let it fall on the back-burner. Pay attention to your website – everyone else is!
So are you having trouble maintaining your website, keeping it up to date, and even promoting it?
I know this is a struggle for many of you so feel free to share your thoughts and comments below.